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Masters
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Business Management & Marketing
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Digital Marketing Management (Part-Time)
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MASTERS

Digital Marketing Management (Part-Time)

Coventry University
Coventry, Great Britain
On campus
Part-time
Duration
2 Years
Language
English

Program Description

Marketing is constantly evolving – with social media, new retail channels, and disruptive technologies all playing major roles in its development, offering opportunities and risks in equal measure. Step into this world, and explore how to manage marketing within it, with our Digital Marketing Management MSc.

Covering the broad range of digital marketing, this course allows you the opportunity to explore how digital marketing strategies are produced, how digital marketing is measured and optimized, and how you can lead in the industry, through modules focused on how to manage global teams and oversee the entire digital marketing process.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Modules

Contemporary Issues in Research

Digital Marketing Strategy

Disruptive Technology in Marketing

Marketing Strategy, Planning and Control

Consumer Behaviour

Marketing Communications

Digital Marketing Analytics

Managing Global Marketing Teams

Leading Strategic Change through Creativity and Innovation

Project

Learning Outcomes

  • Apply the latest scientific and technical concepts and theories and developments in strategic digital marketing, marketing planning and marketing communications principles to solve issues using a range of tools at the forefront of digital marketing management practice.
  • Critically analyse and evaluate consumer behaviour in a digital marketing context and understand the impact of ethical, sustainable and societal considerations on transformative consumer culture.
  • Develop a technical and scientific understanding of contemporary global and national strategic digital marketing and disruptive technology issues to make informed digital marketing management decisions.
  • Synthesise multifaceted technical and complex issues in digital marketing analytics, managing global marketing teams and strategic digital marketing issues both domestically and globally.
  • Construct, critically evaluate, recommend and execute a digital marketing project and a marketing communications campaign to meet the corporate objectives of different organisations.
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