Master in Digital Marketing (Online) (MSc) - Neapolis (NUP)

The master in Digital Marketing (Online) (MSc) aims, by combining both theoretical knowledge and practical approaches, to:

• Guide students through the coming changes, and prepare them to be able to generate growth in a marketing landscape continually disrupted by new technology.
• Provide students with a digital-focused perspective on marketing, and insight on how to use emerging digital channels in marketing strategies.
• Provide students with a broad assessment in three core areas, a) marketing fundamentals, b) digital marketing methods, and c) innovation and entrepreneurship.
• Equip students with analytical and research tools to undertake rigorous research and apply research projects in real-life situations.
• Develop professionals to a high-degree of professional standards in the contemporary field of digital marketing.

After the completion of the master in Digital Marketing (Online) (MSc), graduates are expected to be able to:

• Critically evaluate and discuss concepts and theories related to the field of digital marketing.
• Demonstrate skills of critical analysis in real-life complex problems in the sphere of digital marketing.
• Critically assess the decisions taken by organisations and businesses towards creating digital marketing strategies.
• Critically evaluate research in the field of digital marketing and discuss recent research trends and concepts.
• Think analytically and apply research tools in designing and undertaking rigorous and independent research in the field of digital marketing.
• Demonstrate advanced skills in analysing and effectively using research data, big data, and qualitative and quantitative information towards providing solutions in complex business problems.
• Develop professionalism and critical awareness of the professional standards characterised by ethos, creativity and self-management.
• Effectively work in groups, collaborate and build professional relationships with diverse audiences.
• Critically evaluate and use information from a wide range of sources and effectively communicate them by using a variety of media with awareness and professional responsibility of the security issues of the digital environment.
• Demonstrate skills in critically evaluating and applying digital and web technologies in digital marketing in real world situations.

The master in Digital Marketing (Online) (MSc) teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, case-study applications, and independent research. In addition, it is designed to provide an academic experience going beyond that of the traditional classroom, in which the flow of information is primarily from the instructor to the student.

The intention of the master in Digital Marketing (Online) (MSc) is that each participant will contribute to the education of the entire class through active participation in the learning procedure. The master in Digital Marketing (Online) (MSc) follows a student-centered strategy based on a mix of various active learning techniques aiming to embed real-life scenarios into the Master’s core of activities at the same time, through a research-oriented strategy, the master in Digital Marketing (Online) (MSc) aims to equip students with applied research skills.