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Masters
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Business Management & Marketing
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Master in Digital Marketing and CRM - IESEG School
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MASTERS

Master in Digital Marketing and CRM - IESEG School

IESEG School of Management
LilleFrance
On campus
Full-time
€17,900.00total
 1790 Points
Duration
1 Year, 6 Months
Language
English
Start date
Sep 2024

Merit-based Scholarship for Postgraduate programs

IESEG School of Management offers up to €2,500 for this postgraduate program. Apply now through Brive.

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Program Description

The master in Digital Marketing and CRM program is ranked 23rd globally out of 105 programs (QS Business Masters Rankings 2022)

The master in Digital Marketing and CRM is a program completely taught in English which provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

The main objective of the master in Digital Marketing and CRM is to prepare future managers to work in these two rapidly emerging and complementary marketing fields that represent new ways of conducting marketing and improving relationships with clients.

The master in Digital Marketing and CRM focuses on combining theory with practical knowledge. This is the foundation for the development of professionals who can improve their effective digital marketing strategy by capitalizing on customers’ data. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.

Learn more about the university's merit-based scholarships and apply for free through Brive!

Entry Requirements

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Key Program Features

  • A specialized and innovative program designed by academic and industry experts.
  • An interactive approach integrating both academics and professionals.
  • The possibility of obtaining different Google, HubSpot, Hootsuite certificates.
  • Exposure to leading technologies and software such as Salesforce, SPSS, Python, Mention, Mailchimp and many others.
  • The opportunity to engage in webstore development.
  • A partnership with Le Wagon – a leading international coding School.
  • Accredited by the French Higher Education Ministry with a state-recognized ‘Grade de Master’.
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Curriculum

Marketing and Management Essentials

Brand Communications

Innovative Project Management

Business Ethics and Sustainability

New trends and New Information Technologies

Marketing Research Methods with SPSS

Digital Marketing

Consumer Behavior in a Digital World

Omni-Channel Strategy

Website Design & Development (UX, Coding)

Web Store Development and Mobile Apps

Digital Marketing Strategy

Search Engine Marketing

Direct and E-Mail Marketing

Data Marketing – Programmatic Advertising

Social Media Marketing

Innovation with Consumers

Mobile Marketing

Online Reputation Management

Clickstream and Web Analytics

Marketing Performance & ROI Optimisation

Data Protection for (Digital) Marketeers

Customer Relationship Management

CRM, Loyalty and Customer Success

E-CRM

Customer Service & Complaint Management

CRM and Sales

Introduction to Analytical CRM

Customer Intelligence 1: Descriptive Analytics

Customer Intelligence 2: Predictive Analytics

Data Analysis with Python (Course by Le Wagon)

CXM

Innovation and New Business Development

Business Consultancy in a Digital Environment

Career Program

Creativity and Design Thinking

Entrepreneurship & New Business Development

Language Courses

Hands-on Experience

Internship or work experience, thesis, or consulting project

Jobs - Careers

  • E-Commerce Growth Manager
  • Global Product Manager
  • Account Executive/Enterprise Corporate Sales
  • Digital Experience Associate
  • Digital Project Manager
  • SEO Manager
  • E-commerce Account Manager
  • Customer Activation Specialist
  • Webmarketing Assistant
  • Brand Specialist
  • E-commerce Manager
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