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Masters
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Business Management & Marketing
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Digital Management
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MASTERS

Digital Management

East European University
TbilisiGeorgia
On campus
Full-time
€4,660.50/year
 921 Points
Duration
2 Years
Language
English
Apply date
Aug 2024

Program Description

Digital Management Master Degree (M.A.) study program of Fresenius University of Applied Sciences (Germany) is the first MA program at the East European University throughout Georgia. Program graduates will obtain dual diploma – Georgian and German since graduation.

The purpose of the master's educational program is to provide students with in-depth and systematic knowledge of digital management models, strategies and systems and to develop the ability to make creative managerial decisions in the face of digital transformation. Moreover, to develop student's practical skills in critical and creative thinking, leadership, digital change analysis, generating innovative ideas, planning, developing and implementing a digital business model, as well as to develop students' ability to identify, research, and conduct their own digital learning processes independently in a multidisciplinary environment.

Entry Requirements

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Program Benefits

  • Digital Management – The first M.A. academic program in Georgia.
  • Georgian and German Lecturers, well-known scientists and specialties.
  • Modern program elaborated through the combination of practice and theory principle, feasible knowledge of the traditional management approaches as well as new methods of digital management related to the digital changes in the organizations. Furthermore, eligibility of identification and elaboration of relevant decisions of practical challenges and opportunities of digital transformation.
  • Georgian and German diplomas issued by EEU and Fresenius University of Applied Sciences.
  • 3rd and/or 4th semester at Fresenius University of Applied Sciences (Cologne) and employment opportunity in German as well as Georgian accredited companies.
  • Seasonal schools, seminars, special course under university funding focused on student’s professional development.
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Curriculum

Program Structure

Students of the "Digital Management" Master's Program are given the opportunity to receive a diploma from East European University upon completion of the full course of the program in Georgia or to study for the second year of study (III and IV semesters) at the "Digital Management" Master's Program at the University of Fresenius, Germany and receive a diploma from the University of Fresenius or receive a diploma from both the Eastern European University and the University of Fresenius. In case of receiving two diplomas, the student will have to defend the qualification research paper in the partner universities.

Program structure:

1. Compulsory learning courses of the program 70 credits - Ensures development of the necessary competencies for mastering the digital management specialty.

2. Program Elective Courses - 20 credits- satisfy student interest and helps to strengthen the specialty. The student has to choose 20 credits from the 40 credits courses offered in this module.

3. Practical component - 10 credits - Provides a summary, analysis and reflection of the theoretical and practical skills acquired by the student within the program.

4. Research component of the program - 20 credits - It is presented in the form of a master's thesis, the purpose of which is to develop the student's ability to conduct research independently in the selected field, to present the achieved results and presentation skills of his/her publicly reasoned discussion.

Core Modules

Digital Entrepreneurship

Digital Economy

Digital Innovation

Digital media

Digital transformation

International Management

Leadership and strategy

Financial management

Enterprise Finance

Management of the organization

Behavioral models of decision making

Business Ethics

Case Study I - Management

Case Study II - Entrepreneurship

Case Study III - Business plan

Master's thesis

Elective Modules

Sustainable management

International Digital Law

Consulting and marketing

Social Media Management I

Research methods

Sociology and Communication

E-commerce

Technical applications and data management

Social Media Management II

Careers

Graduates of the English-language Interdisciplinary Management Program in Digital Management will be employed in various international companies in Germany. Employment areas include:

  • Investment Management
  • Business Development
  • Strategic Development
  • Change Management
  • Media and Communications Management
  • Marketing
  • Consulting
  • Startup, etc.
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