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Business Intelligence and Digital Marketing (Brunel Business School)
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MASTERS

Business Intelligence and Digital Marketing (Brunel Business School)

Brunel University London
London, Great Britain
Full-time
€12,929.44/year
 1939 Points
Duration
1 Year
Language
English

Program Description

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics. The Business Intelligence and Social Media MSc is a new multi-disciplinary course which explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in the emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

You will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

Entry Requirements

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Education
Bachelor's Degree
6
or
Degree from State Technical Institute
6.5
English Level
Michigan Proficiency (ECPE)
C
or
Cambridge Proficiency (CPE)
C
or
Cambridge Advanced (CAE)
C
or
International Baccalaureate
5.0
or
TOEFL (internet based)
92
or
IELTS
6.5
or
PTE
59
or
Pearson Test of Academic Engl.
59
or
TOEFL (paper based)
570
Notes:

Information about requirements:

  • A 2:2 (or above) UK Honours degree, or an equivalent internationally recognised qualification, in a related or non-related subject.

Other accepted qualifications:

  • Work experience

Other accepted English qualifications:

  • BrunELT (Brunel English Language Test): 65% (min 60% in all areas)
  • Trinity ISE
  • LanguageCert
  • City & Guilds ESOL, IESOL adn SESOL (no expiry)
  • European Baccalaureate Year 7 (Except English Language 4)
  • Duolingo

Course Content

The Business Intelligence and Digital Marketing MSc consists of compulsory modules which provide you with a strong basis of current knowledge in the principal subjects. Optional modules allow you to explore areas such as CSR, diversity in the workplace, marketing strategy, and global outsourcing.

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Teaching and Learning

The course is structured so that full-time students take four 15-credit modules per term, plus a 60-credit dissertation module in term 3. Each 15-credit module demands 150 hours of study comprised of 22 hours of tutor arranged contact time and a minimum of 128 hours of non-contact student managed time.

Academics who teach on this exciting programme are part of the Operations and Information Systems Management Research Group (OISM) which is a research centre that supports a number of Engineering and Physical Sciences Research Council (EPSRC) funded networks and projects.

This group is housed in the Brunel Business School in collaboration with the excellent-rated (RAE score 5) School of Information Systems, Computing and Mathematics. ISEing is the first multi-disciplinary research group to receive government funding in the areas of Information Systems Evaluation, Enterprise Integration and eGovernment.

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Curriculum

Business Intelligence

Exploring the most significant technologies associated with business intelligence, big data and data analytics, with a particular emphasis on applications in the corporate sector. Developing knowledge and professional competency in the analysis, interpretation and management of corporate knowledge resources, and gaining proficiency in relevant tools.

Mobile, Social Media and Cloud Services

Learning how new social media technologies are integrated with cloud-based services and mobile platforms in support of business functions.

Professional Consultancy in BI and SM

Develop consultancy and advisory skills, practical skills and technical competencies with new media while working collaboratively to undertake an authentic task. Students also will be given the opportunity to practise and evaluate realistic decision-making in a simulated business environment.

Digital Marketing

The aim of this module is deliver knowledge of the key aspects and tools needed to perform a successful digital marketing strategy to meet their marketing goal and to develop an understanding of the major concerns facing marketers in the fast growing era of digital marketing. The module forms part of a coherent programme of study, and contributes by addressing fundamental aspects of digital marketing to the commercial sector from a business and management perspective.

Dissertation

Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.

Understanding Business and Management Research

Quantitative and qualitative methods in management research. Understanding research reports and utilising this information to improve quality of work and decision-making in complex management problems.

Entrepreneurship

Studying the nature of entrepreneurship and its importance in society. Analysis and understanding of the psychological and behavioural characteristics of the entrepreneur. Overview of the major theories in the field (psychological theory and cognitive theory) as well as the main approaches to entrepreneurship.

Knowledge, Social Networks and Innovation

Investigating the global knowledge-based economy and wider socio-economic factors affecting knowledge transfer. The use of social engagement in business development.

Careers

  • Business analyst
  • Information manager
  • IT consultant
  • Marketing executive
  • Project manager
  • Social media manager

Some of the well-known names who value Brunel Business School graduates include:

  • Accenture
  • Amazon
  • Barclays
  • British Airways
  • Capgemini
  • HSBC
  • Jaguar Land Rover
  • L’Oréal
  • McCann
  • Microsoft
  • PricewaterhouseCoopers
  • Xerox
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