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Masters
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Business Management & Marketing
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Business Intelligence and Digital Marketing (MSc) - Brunel
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MASTERS

Business Intelligence and Digital Marketing (MSc) - Brunel

Brunel University London
London, Great Britain
On campus
Full-time
€14,528.50/year
 2179 Points
Duration
1 Year
Language
English
Start date
Sep 2023

Program Description

The master's Business Intelligence and Digital Marketing (MSc) at Brunel is a new multi-disciplinary course that explores developments in technology for businesses such as social media, business intelligence, and mobile and cloud services.

The way we do business is changing, particularly how and why we carry out transactions. Decision times are increasingly based upon user-friendliness via mobile and social media, and improving these channels is reliant upon data and analytics.

There is a worldwide shortage of qualified managers with the skills needed for new jobs being created in this area, particularly in emerging economies. Companies that are actively seeking candidates include tech sector businesses, but also banking, insurance, retail, and education. In fact, it’s expected that virtually all business sectors will need to address big data and will need skilled people to manage development.

Developing sound knowledge and understanding of digital business practices, you will learn the importance of data, information, and mass communication technologies to business.

In Business Intelligence and Digital Marketing (MSc), you will be encouraged to reflect on the relevance of these new concepts to business and apply your newly developed skills in advanced research or via professional practice in collaboration with an industry partner.

Entry Requirements

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Curriculum

Courses

Business Intelligence

Digital Marketing

Entrepreneurship

Knowledge, Social Networks and Innovation

Mobile, Social Media and Cloud Services

Professional Consultancy in BI and SM

Dissertation

Understanding Business and Management Research

Optional Courses

Consumer Behaviour

Global Outsourcing

Global Diversity Management

International Business Ethics and Corporate Governance

Careers

  • Business analyst
  • Information manager
  • IT consultant
  • Marketing executive
  • Project manager
  • Social media manager

Some of the well-known names who value Brunel Business School graduates include:

  • Accenture
  • Amazon
  • Barclays
  • British Airways
  • Capgemini
  • HSBC
  • Jaguar Land Rover
  • L’Oréal
  • McCann
  • Microsoft
  • PricewaterhouseCoopers
  • Xerox
More

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