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Masters
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Business Management & Marketing
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Business Analytics and Big Data
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MASTERS

Business Analytics and Big Data

Saint Petersburg State University
Saint PetersburgRussia
On campus
Full-time
€5,327.29/year
 1232 Points
Duration
2 Years
Language
English

Program Description

The MiBA Programme aims to develop fundamental knowledge in management and up-to-date analytical tools used to inform managerial decisions. Graduates will be equipped with the knowledge of big data analytics tools and able to use them to solve managerial tasks. The programme is taught in English in a cross-cultural environment enhancing the employability of graduates in the international job market.

Academic staff with teaching experience in leading international business schools, including guest lecturers from top-ranking international business schools and expert practitioners. Master thesis is a full-cycle big data research project. It is a case study of an existing private or state-owned company. This unique combination of theory and practical interdisciplinary project work will bring future graduates a broad spectrum of competencies to meet their professional goals.

Entry Requirements

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Curriculum

Modules

Statistical Data Analysis in Python

Machine learning

Processing of natural language and images

Introduction to Sectoral Analysis

Marketing analytics

Project Management

Contemporary strategic analysis

Managerial Economics

Design thinking

Knowledge Management

Enterprise architecture

Digital business

Data Mining and Visualisation

Technology Entrepreneurship

Marketing of Innovative Products

Careers

  • Development of business strategy
  • Identification and minimization of risks
  • Enhancement of business efficiency and business processes optimization
  • Customer segmentation and market analysis
  • Enhancement of product value for customers
  • New product and service creation
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