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Masters
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Business Management & Marketing
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Master in Brand Management - New Bulgarian University
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MASTERS

Master in Brand Management - New Bulgarian University

New Bulgarian University
SofiaBulgaria
On campus
Full-time
Duration
2 Years
Language
English
Apply date
Sep 2024

Program Description

The master in Brand Management includes practices and training in international companies, organizations, and advertising agencies where the students could find job opportunities after graduation.

In the master in Brand Management, you will gain theoretical knowledge about the main principles of brand management, marketing, and the related creative, research, and management activities, as well as practical skills to create and develop international brands, be able to do a critical evaluation of the international market and be well prepared on the intellectual property aspects of branding. You will also gain knowledge about business communication in a written and verbal form in English.

Entry Requirements

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Curriculum

Year 1

Semester 1

Marketing Management

Brand Building

International Business

Online Branding and Advertising

The institution of online communication

Semiotic methods of brand research

Training Courses:
Practicum: Linguistic proofreading of the master's thesis
Practice: Brand research lab І
Meeting the brand managers in Bulgaria I
Practicum in public presentation
Practice: Online Branding And Advertising
Project: Marketing Management 1
Project: Luxury Branding - Exclusive Strategies and Lifestyle

Semester 2

Sociology of consumption

Shaping of Taste: Brands and Strategies in The Wine and Beverage Industry

Brand Management 1

Corporate strategies in competitive markets

PR brand strategies

Event Management

Fundamentals of Intellectual Property Management

Training Courses:
Seminar: EFSS final testing
Practice: Brand research lab ІI
Seminar: Seminar: Meetings with The Brand Managers of Bulgaria II
Project: Erotic In Branding And Advertising
Project: PR Brand Strategies

Year 2

Semester 3

The advertising process: structure and management

Brand Management 2

Verbal Business Communication

Tools for Presentation in The Public Space

Internal Communications – Corporate Identity and Reputation

Cultural banding

Luxury Branding: Exclusive Strategies and Lifestyle

Training Course:
Internship in Brand management

Semester 4

Project: Work on a Brief of the European Association of Communication Agencies (EACA)

Innovative forms of advertising

Online Advertising Campaigns

Business Planning and Forecasting

Integrated Marketing Communications

International Marketing

Advertising and Public Relations

Training Courses:
Seminar: "EFFECTIVE sales of a creative product"
Practicum: From Concept to the Final Product
Literacy in the Media and Public Relations
Structure in The Media and Public Relations

Jobs - Careers

  • (Junior) Brand Manager
  • Marketing Expert on Different Levels in Multinational Companies
  • Brand Consultant
  • Communication Consultant
  • Marketing/Brand Research Agencies
  • Advertising Agencies
  • NGOs and Political Formations which adopt marketing tools for promotion of their goals.
More

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