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Masters
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Business Management & Marketing
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Arts Management
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    For this specific program there is a Brive Application Fee of €250.
    MASTERS

    Arts Management

    IED Istituto Europeo di Design Florence
    FlorenceItaly
    On campus
    Full-time
    €19,200.00total
    Duration
    11 Months
    Language
    English

    Program Description

    The Master course in Arts Management is a grand tour in art featuring a unique itinerant formula that brings students in three art capitals: Florence, Venice and Rome. In these cities, art merges with several business realities, allowing the acquisition of wide-ranging skills and competences they can use in different fields. Participants have the chance to spend one intensive week at IED Venezia, getting in touch with one of the most renowned art institution, such as the Peggy Guggenheim Collection.

    A special focus is put on the organization of events, as at the end of each module students have to design and manage an event related to art and culture. The Master course builds a central figure for the life of cultural institutions who deals with art project management. This professional is capable of identifying innovative content, structuring a comprehensive event schedule, planning and developing fundraising events and resource management.

    Interdisciplinarity and innovation are the two keywords that characterise the whole pathway, since students get also prepared to face the new scenario of digital professions.

    Partner institutions: Fondazione Palazzo Strozzi, Peggy Guggenheim Collection, MUS.E, Museo Nazionale Romano.

    There may be additional costs by this University.

    Entry Requirements

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    Scholarships and Facilitations

    IED supports brilliant and motivated students offering financial aid, right-to-study scholarships, merit scholarships and discounts based on merits of financial status.

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    Curriculum

    Cultural Landscape

    History of Visual Arts

    Museum Management

    Museography

    Peggy Guggenheim Experience in Venice

    Strategy

    Cultural Marketing: Strategic Planning and Promotion

    Project Development

    Cultural Project Management

    Event Concept and Kick-off

    Event Operation Planning and Management

    Fundraising for Cultural Project

    European Grants

    Careers

    The mix of subjects faced during this rich and intense year aims at building professionals who can easily deal with:

    • contemporary artistic scenarios for identifying significant art and culture concepts and enhancing the visibility of the cultural offer
    • business models for developing actions plans that keep into consideration all the risks and opportunities of a cultural project
    • new communication technologies
    • tools for exploiting the potential of culture as economic asset
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