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€13,402.24total
1299 PointsDuration
1 Year
Language
English
Program Description
At the heart of the Product Design Innovation course is the belief that students should be capable of effective and productive critical and creative thinking in equal measures. It is not enough to be able to draw well if there is no thinking; it is not enough to think logically if there is no creativity or imagination.
Design is a thinking act and the course educates thinking designers.
In an increasingly technologically complex world in which the interpretation of data and information is as least as important as the capacity for original imaginative ideas, designers are expected to be masters of creativity, communication and collaboration.
They must understand the processes of innovation, problem solving and strategic decision making. They must understand how to research, to embrace change, to tolerate uncertainty and unpredictability. They must recognise the role and influence of cultural difference and they must understand the needs of the end-user, manufacturers and of the environment in which we must all live.
Design is a thinking act and the course educates thinking designers.
In an increasingly technologically complex world in which the interpretation of data and information is as least as important as the capacity for original imaginative ideas, designers are expected to be masters of creativity, communication and collaboration.
They must understand the processes of innovation, problem solving and strategic decision making. They must understand how to research, to embrace change, to tolerate uncertainty and unpredictability. They must recognise the role and influence of cultural difference and they must understand the needs of the end-user, manufacturers and of the environment in which we must all live.
Entry Requirements
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Curriculum
Careers
It is designed to prepare you for leadership and decision-making positions within:
- product design agencies
- manufacturing companies
- design consultancies
- research and development departments
- research institutions and government bodies
Specific careers might include acting as a design team leader, design project manager, design researcher and design policy maker. You may even decide to develop your own business.
Recent graduates have gone on to win design posts in prestigious international companies, including:
- Lenovo – (Designer) China
- Asus – (Designer) Taiwan
- JBnJaws Production (Creative Lead) India
- TC Product quality people (Product Development Technician) UK
- Inclusive Product Design (Freelance Designer) UK
- Central Academy of Fine Art (Lecturer) China
- Shanghai Design Agency - (Designer) China
- Heshan Qing Ye Weaving (Manager) China
- Tata Interactive Systems (Designer) Germany
- Sismo Design (Product Designer) Paris
- Fine Group PLC (Concept Designer) UK
- Lear Brand Management Ltd. (Product Designer) China
- Progressive Digital Media Group (Analyst) India
- Haoli Design (two founders and owners) - China
- Lucent Lighting (Product Design Engineer (UK)
- Geely Design Global (Designer) China
- Mondottica (Product Designer) UK
- Pentagram (Product Designer) UK
- WeShape3D (Marketing Director) China
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