- Αίτηση
- Πληροφορίες
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Είμαστε επίσημοι αντιπρόσωποι στην Ελλάδα |
4408 ΠόντοιΠεριγραφή Προγράμματος
In the master in Corporate Brand Management (MSc) (μεταπτυχιακό σε Corporate Brand Management (MSc)), you will study a wide range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public, and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organization’s overall marketing strategy.
Brunel Business School was the first school to introduce a specialized master in Corporate Brand Management (MSc) (μεταπτυχιακό σε Corporate Brand Management (MSc)) back in 2007.
Προϋποθέσεις Εισαγωγής
Καλύπτεις τα κριτήρια;
Περιεχόμενο Μαθημάτων
This exciting course will give you a sound basis in the fundamentals of corporate brand management. Optional modules allow you to explore areas such as business ethics, entrepreneurship, consumer behaviour, diversity in the workplace, and international management.
Researching and writing a 12,000 word dissertation is an integral part of the course. Your dissertation should focus upon empirical research into a management problem or issue of your choice to be agreed with your tutor, who will support you in your research. The dissertation must be submitted by the end of the academic year.
Διδασκαλία και Μάθηση
Teaching includes lectures, informal small study groups, and individual or group presentations using a laptop and digital projector.
A particular feature of the course is the use of case studies to contextualise contemporary theory and practice. Class presentations offer the opportunity to gain valuable presentation experience as you apply theory to practice.
Κορμός Μαθημάτων
Καριέρα - Επαγγελματικές Προοπτικές
- Brand Management
- Brand Marketing
- Corporate Communications
- Advertising and PR
Χρειάζεσαι βοήθεια στην αίτησή σου;
Παρόμοια προγράμματα |