Brive logo
Explore
image/svg+xml
Discover programs that best match your skills and preferences
Find out which study programs best match your qualifications and criteria
Schedule a call and let us help you find the right program
Apply online to universities all over the world through Brive
We support you, every step of the way, to get you into one of your top choices
Collect points and receive cashback when applying through Brive
Search
Bachelors
image/svg+xml
Tourism & Leisure
image/svg+xml
Tourism and Leisure
Apply through Brive
We are official partners! Complete your application for free and earn benefits!
Free review on your application
1:1 counselling by certified consultants
Higher acceptance rate on your top choices
BACHELORS

Tourism and Leisure

University of Business in Wroclaw
WrocławPoland
On campus
Full-time
€2,500.00/year
 750 Points
Duration
3 Years
Language
English
Apply date
Sep 2024

Program Description

Is traveling your passion? You can combine pleasant with useful and opt for a course in Tourism and Recreation at the University of Business in Wrocław. Why is this an excellent choice? Because the tourism and hotel industry are one of the sectors of the economy that develops the most dynamically and affects the popularity of a given country and its socio-economic position. If you decide to study in such a profile, you can contribute to the promotion of Poland as a country attractive for tourists from Europe and the world.

A graduate of Tourism and Leisure studies, has not only theoretical knowledge of the humanities, economics and nature, but also the first professional experience gained during internships, which improves the students position on the competitive labor market. Preparation of various types of projects and participation in discussions helps to acquire skills necessary to serve tourists.

The development of students is supervised by a qualified teaching staff, including managers of tourist and recreational organizations. If you want to combine work with passion, the Bachelor's degree in Tourism and Recreation at the University of Business in Wroclaw is tailored to your needs and expectations.

Entry Requirements

Are you eligible to apply?

Sign up, check the entry requirements, and find out your compatibility with the program.

Specialties

Hotel Industry

The aim of the Hotel Industry specialization is to educate professional staff for the modern hotel sector. As a graduate of this specialization you will have extensive knowledge about the functioning of the market of accommodation services and practical skills in organizing work in individual functional units of a hotel facility. This specialty also prepares you to start your own business in the hospitality sector.

Subjects of specialization:
Basics of hotel industry
Pricing techniques in the hotel industry
Organization of conference and banquet departments
Hotel gastronomy
Distribution of hotel services
Promotion of the hotel and its services

International Tourism Business

In this specialization you will gain professional knowledge, skills and competences necessary to work in an international tourism industry environment in global corporations and with tourists of different nationalities. As a graduate of this specialization you will find employment in travel agencies, airlines, tourist organizations and local government units. You will also be prepared to run your own business.

Subjects of specialization:
Tourist Traffic Service
Multiculturalism in Tourism
Sustainable Tourism Development
Global Tourist Brands
Business Tourism
Promotion and Sale of Tourist Services

Organization of Events

It is a specialty for creative people who are not afraid of difficult challenges. After graduating from this specialization you will be able to work in: event agency, banquet and conference organization department, non-governmental organization, animation company, travel agency specializing in motivational tourism.

During your studies you will learn the specificity of different types of events, all stages of their organization, implementation and settlement: principles of cooperation with customers, partners and sponsors; rules for ensuring the safety of participants; ways of using events as a marketing tool.

Subjects of specialization:
Contemporary trends in the event industry
Event tourism in Poland and in the world
Designing, organizing and selling event offers
Promotion of events
Specificity of event management
Creation and implementation of various types of events - workshops

E-business in Tourism

Within the e-business specialization, the student acquires knowledge and skills in the field of economic and tourist undertakings carried out through various kinds of ICT and electronic media, computer networks and the Internet.

The acquired qualifications will enable the graduates to gain and analyze information through various electronic channels and develop software. Also, the student will be able to building an application starting from the idea for an application, through collecting requirements, design, implementation and maintenance or management of a tourist enterprise with the use of modern IT tools.

Subjects of specialization:
E-business tourism services
Social Media in tourism
e-commerce infrastructure
Communication in E-business tourism
Designing and creating websites
Internet marketing

Entrepreneurship in Tourism

This is the University's response to the continuous development and growing importance of the SME sector. Its advantage is not only the knowledge of the theoretical aspects connected with the running one's own business, but real contact with representatives of Wroclaw business as part of study visits and workshops with practitioners of business life.

Subjects of specialization:
Sales and customer relationship management
Innovation in tourism
Running one's own business in tourism
Team leadership
Accounting of small and medium-sized enterprises
Strategies for the development of a tourism enterprise

Curriculum

Semester 1

Polish/German/Spanish

English A1, A2, B1, B2

Basics of Management

Basics of Economy

Academic savoir vivre

Basics of Tourism

Economics of Tourism and Recreation

Basics of Recreation

Political and Economic Geography

Internet Sources of Tourism Knowledge

Interpersonal Communication

Creative Problem Solving

Semester 2

Business presentations

Ethics in business

Polish / German / Spanish

English language level A1, A2, B1, B2

Physical education

Tourism geography

Lower Silesia as a tourist region

Basics of hotel industry

Development of Tourist and recreational infrastructure

Transport in tourism

International tourism business

Visits to companies, participation in tourist events, guest lectures

Semester 3

Graphic design

Entrepreneurship in tourism and recreation

Marketing in tourism

E-marketing in tourism and recreation

Religious tourism in Poland and in the world

English in Tourism and Leisure- A2/ B2 - level of English

Internship I

Visits to companies, participation in tourist events, guest lectures

Semester 4

Digital Communication B2C - A2/ B2 - level of English

Tourist and recreational products of Lower Silesia – study tours

New tourism trends - A2/B2 level of English

Tourist services

Tourism project management

Planning and organization of tourist events

Physical education

Subject of specialization 1

Subject of specialization 2

Subject of specialization 3

Visits to companies, participation in tourist events, guest lectures

Semester 5

Professional consulting

Image building in the network

Culinary tourism A2/B2 - level of English

Cultural tourism - its core, condition and trends

Business tourism A2/B2 - level of English

Law in tourism and recreation

Ecology in tourism and recreation

Sustainable tourism development - A2/ B2 - level of English

Practical training II

Visits to companies, participation in tourist events, guest lectures

Semester 6

Good practices in the hotel industry/ Good practices in tourism business/ Good practices in the organization of events

Visits to companies, participation in tourist events, guest lectures

Subject of specialization 4

Subject of specialization 5

Subject of specialization 6

Tourism activity in a natural environment - mountain / lake district (field activities)

Diploma examination

Careers

  • Hotels
  • Travel agencies
  • Tourist information
  • Promotion centers
  • Leisure and spa facilities
  • Sports and recreation centers (including SPA and Wellness)
  • Theme parks
  • Agro-tourism farms
  • Offices responsible for the development of Tourism and Recreation
More

Need help applying to this program?

Schedule a free 20-minute counseling session today!