The bachelor in Tourism, Leisure and Events Management (BBA) sets out to provide the student with a fundamental and broad understanding of the complexities existing in the Tourism industry. Studying in a multicultural environment ensures that the student gains insight into issues of diversity and the interconnectivity of all aspects of the industry.
The bachelor in Tourism, Leisure and Events Management (BBA) provides a common body of knowledge in Tourism, Leisure, and Events, coupled with a broad education and awareness of skills and attitudes, preparing the students for responsible leadership roles in the industry by applying the basic principles of analytical thinking and problem-solving when examining Tourism management issues.
Moreover, the bachelor in Tourism, Leisure and Events Management (BBA) synthesizes and evaluates core concepts in the areas of Tourism, Leisure, Events organizations, Sustainability, Finance, Human resources, Marketing, Strategy, Technology, and Quality.