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Tourism & Leisure
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International Tourism Management
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BACHELORS

International Tourism Management

CBS International Business School (Mainz)
MainzGermany
On campus
Full-time
€10,740.00/year
 1288 Points
Duration
3 Years
Language
English
Apply date
Sep 2024

Program Description

You could be forgiven for believing that you’ve got a good understanding of what tourism management entails. The familiarity of booking a trip and experiencing a destination as a marketable entity seems almost second nature to us. However, even the shortest excursion often involves intersecting with various facets of hospitality, aviation, event, service and hotel management. What’s more, tourism is directly affected by the environment – and vice versa. Economic, ecological, political and geographical factors greatly influence the touristic landscape. Complex and captivating, tourism management itself is an ever-changing adventure, and a fantastic industry to be a part of.

By putting the industry in dialogue with academia, our international tourism management team will help you answer such questions through evaluating the multi-vocal perspectives of different stakeholders. Most importantly however, we invite you to reflect on your own involvement and discover how you can meaningfully contribute to the tourism of the future.

Tourism management operates within a multi-trillion-dollar industry. As one of the biggest global employers with the most international career opportunities, working in tourism could quite literally mean working anywhere in the world.

Entry Requirements

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Curriculum

Semester 1

Business Operations

Business Law

Mathematics

Statistics

Financial Accounting

Applied Financial Accounting

Programme specific teaching units:
Introduction to Tourism Management
Tourism Geography

Interdisciplinary competencies:
Foreign Language
Business English
Personal Skills

Semester 2

Microeconomics

Applied Microeconomics

Market Research

Cost Accounting

Human Resource Management

Programme specific teaching units:
Tourism Law
Tour Operations

Interdisciplinary competencies:
Foreign Language
Business English
Personal Skills

Semester 3

Macroeconomics

Applied Macroeconomics

Strategic Management

Inter­national Management

Introduction To Social Science

Empirical Social Research

Programme specific teaching units:
Aviation Management
Hotel Business Operations

Interdisciplinary competencies:
Foreign Language
Personal Skills

Semester 4

Tourism Marketing

Event Management

Social Media Marketing

Digitalization & Tourism

Elective area:
Business Project
Business Elective 1
Business Elective 2

Interdisciplinary competencies:
Foreign Language
Personal Skills

Semester 5 (Abroad)

You will spend the fifth semester at one of our numerous partner universities abroad. Our International Office supports you in the selection & application process and coordinates the courses to be taken abroad with you in advance.

Semester 6

Bachelor Thesis

Bachelor Thesis Tutorial

Business Simulation Game

Destination Management

Tourism Mobilities

Interdisciplinary competencies:
Foreign Language

Careers

The opportunities within the global and digital climate of tourism are indeed, endless. Consequently, studying BA International Tourism Management at the CBS will provide you with a world-class environment from which you can springboard into a promising career in the tourism industry!

  • hospitality management
  • hotel management
  • tour operator sector in destination
  • aviation management
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