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Tourism & Leisure
International Hospitality and Tourism Management (with Placement Year)
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International Hospitality and Tourism Management (with Placement Year)

Coventry University London
On campus
 1073 Points
4 Years
Apply date
Aug 2024

Program Description

The BA (Hons) International Hospitality and Tourism Management course aims to capture the major trends which can be considered as transforming the industry today – from a greater emphasis on sustainability to technological advances, and from changing customer expectations to new concepts of luxury.

Our BA (Hons) Hospitality and Tourism Management course aims to provide you with the knowledge and skills you need to thrive in a growth industry that employs millions of people in the UK alone. Benefited from being in the heart of the city of London, this course will provide you with the opportunity to gain a real business experience delivered in the classroom by real-world case studies, live projects and simulations (subject to availability), and complemented by field trips and opportunities for work placements.

Inter-cultural awareness is especially fostered and practised throughout the course in the delivery of the classroom-based modules as well as study abroad, placement and workplace project experience. The fact-finding trips to some of the capital’s most iconic locations as part of the course, from luxury hospitality establishments, tourism attractions, to exhibitions and leisure facilities.

Moreover, our central London location provides you with immense opportunities to enjoy what one of the best locations in the world for hospitality and tourism businesses could offer. These experiences on applying theories into action will immerse students in the hospitality and tourism management sphere of subjects, which will enhance your career-readiness and employability, and enable you to think strategically and encourage your creativity and innovation to flourish.

Entry Requirements

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Year 1

Introduction to Hospitality Operations

Principles of Tourism Management

Contemporary Digital Landscape

Professional and Academic Skills

The Economic Environment of Business

International Business Cultures

Year 2

Food and Beverage Management

Contemporary Issues in Tourism

Project Management for Events

Revenue & Procurement Planning for Hospitality, Tourism & Events

Business Law for Hospitality, Tourism & Events

Consumer Behaviour

Placement Year

UK Work Placement OR Study

Year 4

International Business Strategy

Research Skills for the Services & Creatives Industries

Sponsorship & Brand Management for Hospitality & Events

Tourism Destinations Management

Dissertation, Internship Project OR Simulation


  • tour operator
  • travel agency
  • airline or cruise company
  • work in incentive or corporate travel

Roles will also be open to you in:

  • publishing
  • PR
  • journalism
  • IT
  • consultancy
  • hospitality
  • tourism

Alternaitvely, you will have a wide range of skills which will appeal to employers in other industries, so you would be free to branch out beyond hospitality and tourism.


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