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Tourism & Leisure
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Bachelor in International Hospitality Management (BA) - SHMS
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BACHELORS

Bachelor in International Hospitality Management (BA) - SHMS

Swiss Hotel Management School (SHMS)
On campus
Full-time
€170,522.40total
Duration
3 Years
Language
English
Apply date
Jul 2024
Start date
Sep 2024

Program Description

The Bachelor in International Hospitality Management (BA) at SHMS is a hands-on degree that blends traditional hospitality skills with a contemporary approach to management. Students will be able to pave the way for a career in hospitality, refine their skills with specializations in events or design, and graduate ready to succeed in the global hospitality industry.

During the Bachelor in International Hospitality Management (BA), students will be able to choose a specialization in hospitality, events, or design. They can also do two internships, gaining a head-start in their career.

Entry Requirements

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Curriculum

Year 1

Beverage Studies

Introduction to Hospitality and Events

Introduction to Service and Kitchen Theory

Service and Kitchen Practice

Food & Beverage Cost Control

Hospitality Design I

Accounting I

Business and Academic Communications I

Art of Employability I

Language (French or German)

Worldwide Internship

Year 2

Yield and Revenue Optimization

Marketing

Hospitality Design II

Housekeeping Management

Accounting II

Rooms Division Management

Event Concept Design

Business and Academic Communications II

Art of Employability II

Language (French or German)

Worldwide Internship

Year 3

Semester 1

Data-Driven Decision-Making

Human Resources and Leadership

Marketing and Branding Management

Accounting III

Project Management

Research and Reporting

Hospitality Management Specialization:
AI and Digital Innovation
MICE and Logistics
Hospitality Economics
Ethics, Sustainability, and Business Culture

Event Management:
MICE and Logistics
Hospitality Economics
Event Experience Creation
Event Experience Management

Design Management:
Digital Design and Visual Technology
Hospitality Design III
Food and Beverage Outlet Design
AutoCAD

Semester 2

Contemporary Trends

Strategic Management

Digital Marketing

International Resort and Spa Management

Digital Portfolio Project

Hospitality Management Specialization:
Food and Beverage Development
People and Intercultural Strategies

Event Management:
Sustainable Event Management
Entrepreneurship in Hospitality and Events

Design Management:
Innovation in Design and Technology
Retail Management of Luxury Brands

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