Sports Management is the focus of this bachelor in Sports Management (BA). International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models.
This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students in the bachelor in Sports Management (BA) acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship, and broadcasting, among others.