Public Relations and Publicity

• To be able to critically discuss, interpret and use theories, concepts, methods, tools and ideas specific to the fields of Public Relations and Publicity, Advertising and Marketing Communication.
• To have social and cultural knowledge and to use this information in the fields covered by the program.
• To be able to collect data necessary for the production, dissemination and maintenance of content with scientific methods, to be able to evaluate, report and use data.
• To be able to use computer programs and design, information and communication technologies required by the field; to have the ability to select and use contemporary tools for field applications.
• To be able to develop and implement appropriate strategies and techniques by considering the communication needs of different target audiences while developing solutions for communication problems in the field, and managing this process by taking responsibility individually and as a group member.

Graduates of the department may assume a position at the communication departments of almost every sector from tourism to food, education to health. They may work as:

• communication experts
• public relations
• advertising experts
• corporate communication experts
• brand managers
• marketing communication coordinators and so on in any institution
  

Additionally, they may work in:

• advertising agencies
• media planning institutions
• digital communication agencies
• supply publicity
• marketing services externally as a member of creative departments
• strategic planning departments
• media planning
• purchasing departments
• customer relations departments
• market and customer research departments