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Journalism & Media
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Public Relations Management
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BACHELORS

Public Relations Management

Centennial College
Toronto, OntarioCanada
On campus
Full-time
€13,657.10/year
 1009 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

By attending the Bachelor of Information Technology (Computer and Communications Networks) Honours program, you'll be part of a select group of Ontario students to receive a four-year degree in information technology.

The Ministry of Colleges and Universities specifically selected Centennial College to deliver an applied science program that addresses the province's critical need for networking professionals. Centennial is the only post-secondary institution in Ontario to offer a bachelor degree Computer and Communication Networks program.

During the four years you'll spend in this School of Engineering Technology and Applied Science offering, you'll study a unique blend of technology and business subjects. A hands-on approach will ensure an innovative balance between the practical and theoretical backgrounds employers are seeking. Learning from highly qualified professors who hold industrial certifications and advanced academic credentials, you'll also be able to specialize in the design of wireless networks and security networking.

Entry Requirements

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Program Highlights

  • Develop a thorough comprehension of the public relations industry with a focus on building critical skills for career success;
  • Learn the key business skills, including financial management, organizational behaviour, business law and accounting, that will give you a competitive edge in the marketplace;
  • Obtain know-how such as developing multifaceted social media and integrated online marketing programs to navigate today's digital world;
  • Get a deeper understanding of the complex world we live in through coverage of global citizenship, corporate social responsibility and the role communicators play in helping organizations make change.
More

Curriculum

Year 1

Semester 1

Introduction to Business

Principles of Marketing I

The Power of Communications

Introduction to Public Relations

Introduction to Media

Semester 1: Note

Remedial Math (if Required)

Semester 2

Organizational Behaviour

Business Law

Statistics

Introduction to Social Media

Writing for Public Relations 1

Year 2

Semester 3

Corporate Social Responsibility

Introduction to Accounting

Media Relations

Strategic Communications Planning

Fundamentals of Research

Semester 4

Financial Management

Business Research and Analysis

Global Citizenship and Equity: World Hunger

Ethics for a Plural World

Internal Communications

Year 3

Semester 5

Project Management

Liberal Studies Elective: Social Science

Advanced Social Media

Writing for Public Relations 2

Introduction to Communication Design

Semester 6

Employment Pre-placement

Liberal Studies Elective: Humanities

Liberal Studies Elective: Natural Science

Non-Profit Communications

Investor Relations

Communications Law and Ethics

Practicum Prep

Semester 6: Note

Placement

Year 4

Semester 7

Introduction to Entrepreneurial Opportunities

Liberal Studies Elective: Arts

Liberal Studies Elective: Philosophy

Public Sector Communications

Advanced PR Writing

Semester 8

Communications Research and Measurement

Public Affairs

Social Media Lab

Senior Level Thesis/Major Project

Issues Management and Crisis Communications

Careers

  • Social media coordinator
  • Community manager
  • Public relations coordinator
  • Corporate communications specialist
  • Project coordinator
  • Research associate
  • Media relations specialist

Areas of Employment:

  • Public relations agencies
  • Corporate communications
  • Investor relations departments
  • Digital marketing companies
  • Not-for-profit sector organizations
  • Hospitals and healthcare organizations
More

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