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Journalism & Media
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Bachelor in Business Communication (BSc) - NYC Thessaloniki
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BACHELORS

Bachelor in Business Communication (BSc) - NYC Thessaloniki

New York College Thessaloniki
ThessalonikiGreece
On campus
Full-time
Duration
4 Years
Language
English

Program Description

With the bachelor in Business Communication (BSc) of the American State University οf New York/Empire State University, with a major in Business Communication and with studies carried out entirely at New York College in Greece, students will be able to: Understand the scope and dynamics of Communication, Media, Public Relations, Advertising, and Marketing, as well as legal and ethical issues related to business operation and development.

You will also gain a basic knowledge of the political, social, legal, regulatory, environmental, and technological implications for businesses and organizations, as well as in the pursuit of government policy.

You will learn during the bachelor in Business Communication (BSc) to apply your knowledge analytically and critically to real-life situations, such as the preparation of communication analysis and the development of a communication strategy, in order to analyze the internal and external relations of the company, to identify its strengths and weaknesses, to realistically assess the relevant business risks and what changes are needed in its communication strategy.

Entry Requirements

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Curriculum

General Education

Intro to College Reading and Writing

Effective Reading & Writing

Math

US History

Natural Science course

Diversity course

GenEd elective course

Choose three of the following:
Social Science course
Western Civilization course
Other World Civilizations
Humanities course
Arts course

New York College Concentration

Principles of Advertising

Advanced Writing & Research

Statistics I

Principles of Management

Principles of Marketing

Intro Microeconomics

Intro Macroeconomics

Business Law

Intro to Business Communication

History of Mass Media

Public Relations

Organizational Behavior

Communication Among Cultures

Management Information Systems

Financial Accounting

Managerial Accounting

Empire State College Concentration

Business Ethics

Social Media Communication

Advanced Public Relations

Global Strategies

Marketing Communications: Advertising & Promotion

Elective Courses

Communications Analysis

Advanced Advertising

Communications Decisions

Consumer Behaviour

Media Interviewing Skills

Psychology of Advertising

Human Resource Management Interpersonal Communication

Theories of Human Communication

Intro to Speech Communication

Social & Economic Development

Advanced Speech Communication

Intro to Sociology

Jobs - Careers

  • Journalist
  • Social Media Specialist
  • Public Relations Specialist
  • Communication Campaigns
  • Advertiser
  • Copywriter
  • Marketing Specialist
More
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