Bachelor in Business Communication (BSc) - NYC (Athens)

With the bachelor in Business Communication (BSc) of the American State University οf New York/Empire State University, with a major in Business Communication and with studies carried out entirely at New York College in Greece, students will be able to: Understand the scope and dynamics of Communication, Media, Public Relations, Advertising, and Marketing, as well as legal and ethical issues related to business operation and development.

You will also gain a basic knowledge of the political, social, legal, regulatory, environmental, and technological implications for businesses and organizations, as well as in the pursuit of government policy.

You will learn during the bachelor in Business Communication (BSc) to apply your knowledge analytically and critically to real-life situations, such as the preparation of communication analysis and the development of a communication strategy, in order to analyze the internal and external relations of the company, to identify its strengths and weaknesses, to realistically assess the relevant business risks and what changes are needed in its communication strategy.