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Journalism & Media
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Bachelor in Digital Communication and PR (BA) - GBSB Madrid
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BACHELORS

Bachelor in Digital Communication and PR (BA) - GBSB Madrid

GBSB Global Business School (Madrid)
MadridSpain
On campus
Full-time
€13,900.00/year
 2085 Points
Duration
3 Years
Language
English
Apply date
Aug 2025
Start date
Oct 2025

Program Description

This Bachelor in Digital Communication and PR (BA) prepares students for dynamic careers and equips them with expertise in global communication and public relations.

Key program highlights include multifaceted PR strategies, global communication campaigns, corporate branding, digital innovation and cutting-edge technologies. The field of public relations is an exciting industry, and graduates will be prepared to use their degree in a variety of roles, including media relations, social media management and brand management.

Throughout this innovative Bachelor in Digital Communication and PR (BA) program, students are encouraged to specialize in areas that align with their interests, while receiving a comprehensive business education with a strong digital focus. They will explore the latest trends in digital innovation, reinforce theoretical knowledge with practical applications, cultivate agile thinking, all while adapting seamlessly to the modern, remote landscape that the world faces today.

Effective communication and public relations skills not only enhance students’ ability to communicate ideas clearly, but also enable them to build strong professional relationships, navigate complex business environments and influence stakeholders, giving them a competitive edge in their careers.

Entry Requirements

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Program Highlights

  • Accredited & Certified Degree: GBSB Degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.
  • Exciting Student Life: Beyond academics, the campus life includes social gatherings, city tours, and student sports clubs, creating a truly international and enriching environment.
  • Industry Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
  • Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
  • Workshops: New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity and help them bring their ideas to life.
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Curriculum

Year 1

Global Business Environment

Business Communication

Introduction to Digital Entrepreneurship and Innovation

Fundamentals of Marketing in the Digital Era

Principles of Accounting

Business Law in a Digital Context

Business Math and Statistics

Year 2

Leadership, Human Resources and Organisation

Managerial Accounting

Leadership and Organizational Behavior

Starting a New Digital Business

Business Economics

Business Research Methods Electives

Year 3

Professional and Career Development

Innovative and Creative Thinking

Corporate Finance

Disruptive Technologies for Innovation and Change

Electives

Electives

Digital Branding

Digital Communication Strategies and Digital Media

Principles of Public Relations

Visual Communications for Digital and Offline Channels

Reputation and Relationship Management in the Digital Era

Investor Relations

Dissertation in the area of Digital Communication & PR
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