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Journalism & Media
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Digital Communication and PR (BA) - GBSB Barcelona
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BACHELORS

Digital Communication and PR (BA) - GBSB Barcelona

GBSB Global Business School (Barcelona)
BarcelonaSpain
On campus
Full-time
€13,900.00/year
Duration
3 Years
Language
English
Apply date
Aug 2025
Start date
Oct 2025

Early Bird Discount

Apply early to this bachelor's program and receive a discount of up to 15% for the first-year tuition fees.

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Program Description

Students are prepared for a lively career, skilled in global communication and public relations. Program highlights include multi-channel PR, universal communication campaigns, corporate branding, digital innovation, and new technologies. Public relations is an exciting industry, and graduates can put their degree to use in many roles, including media relations, social media management, and brand management.

During this innovative Bachelor in Digital Communication and PR (BA) in GBSB (Barcelona), students are invited to concentrate on specific fields of their key interest while gaining a comprehensive business education with a digital focus. Students will explore the latest trends in digital innovation, reinforce theoretical knowledge with a practical approach, learn to think with an agile mind, and adapt easily to the new remote reality facing the world today.

Entry Requirements

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Program Highlights

  • Accredited & Certified Degree: GBSB Degrees are accredited by the Department of Education of the Government of Catalonia, ACBSP, MFHEA and ASIC.
  • Exciting Student Life: Beyond academics, the campus life includes social gatherings, city tours, and student sports clubs, creating a truly international and enriching environment.
  • Industry Experienced Faculty and Speakers: Every faculty member at GBSB Global has professional and practical experience in the area they teach.
  • Hands-on Lectures & Group Projects: The Bachelor’s program includes courses that provide practical knowledge applicable to the global business environment.
  • Workshops: New undergraduate workshops are constantly being added to the curriculum to inspire students, increase their creativity and help them bring their ideas to life.
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Curriculum

Year 1

Global Business Environment

Business Communication

Introduction to Digital Entrepreneurship and Innovation

Fundamentals of Marketing in the Digital Era

Principles of Accounting

Business Law in a Digital Context

Business Math and Statistics

Year 2

Leadership, Human Resources and Organisation

Managerial Accounting

Leadership and Organizational Behavior

Starting a New Digital Business

Business Economics

Business Research Methods Electives

Year 3

Professional and Career Development

Innovative and Creative Thinking

Corporate Finance

Disruptive Technologies for Innovation and Change

Electives

Electives

Digital Branding

Digital Communication Strategies and Digital Media

Principles of Public Relations

Visual Communications for Digital and Offline Channels

Reputation and Relationship Management in the Digital Era

Investor Relations

Dissertation in the area of Digital Communication & PR
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