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Journalism & Media
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Bachelor in Communication Management - UNICATT (Milan)
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BACHELORS

Bachelor in Communication Management - UNICATT (Milan)

Universita Cattolica del Sacro Cuore (Milan)
MilanItaly
On campus
Full-time
€6,360.00/year
 1260 Points
Duration
3 Years
Language
English
Start date
Sep 2024

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Program Description

The bachelor in Communication Management is a unique program designed for students interested in learning about communication in the fields of fashion and food while understanding what role sustainability plays in these sectors, the principles and practice of sustainable development in the context of urban cultures, as well as why the number of food and fashion bloggers is growing.

Combining sociology and media studies, psychology and economics, history and political science, together with the law, the bachelor in Communication Management provides a coherent interdisciplinary curriculum that allows students to develop their understanding of how communication works in the creative industries and in particular in fashion and food.

Entry Requirements

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Curriculum

Year 1

Contemporary history

Economics for business and management (I): firm, consumer and markets

Lab on advertising: motivation, emotion, and experience

Lab on management tools

Law for fashion and food

Material and cultural studies

Fashion and food systems

Research methodologies

Social psychology

Sociology

Year 2

Consumption and consumers: Ethics and models

Economics for business & management (II): Imperfect competition and strategic thinking

Italian for communication (Italian language and culture or Italian culture and heritage)

Persuasive communication

Principles of management and accounting

Sociology of media and communication

Sustainability

Choose one of the following:
French (SeLdA)
Spanish (SeLdA)
German (SeLdA)
Arabic language and culture
Chinese language and culture

Choose one of the following:
Lab on storytelling for fashion and food
Lab on visual and multisensory communication
Lab on events and exhibitions as a communication tool

Year 3

Advanced English for Communication Management

Applied social psychology: food and fashion

Creative Industries and Cluster policies

Marketing

Eligible courses:
Communication for sustainability
Economic geography
Nutrition, clothing, and well-being
Politics in media
Lab on Events and exhibitions as communication tools
Lab on Fashion film
Lab on Fashion podcasting
Lab on Food blogging
Lab on Public speaking
Lab on Storytelling for fashion and food
Lab on Visual multisensory communication
Internship
Final dissertation

Digital & platform media:
Strategies
Tools and analytics

Jobs - Careers

  • Social Media Manager
  • Innovation Manager
  • PR Officer
  • Account Manager
  • Business Developer in a Start-up Company
  • Product Manager in Creative Industries
  • Marketing Specialist
More
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