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Journalism & Media
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Bachelor in Advertising, PR and Branding (BA) - MDX Dubai
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BACHELORS

Bachelor in Advertising, PR and Branding (BA) - MDX Dubai

Middlesex University Dubai
On campus
Full-time
€15,503.17/year
 1279 Points
Duration
3 Years
Language
English
Apply date
Aug 2024
Start date
Sep 2024

Program Description

This Bachelor in Advertising, PR and Branding (BA) at Middlesex University Dubai directly responds to an ever-changing business and technology environment.

This degree is developed with industry partners to provide students with the skills they need to succeed. It responds to the new ways people consume, create and share content in the digital era, and recognises that the creation and management of brands are crucial skills for those working in advertising and public relations.

Middlesex University Dubai was awarded ‘Best Media Centre’ in the region at the Forbes Middle East Higher Education Awards 2019.

Entry Requirements

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Curriculum

Year 1

Brands, Media and Society

Creative Advertising

Public Relations Practice

Content Design

Year 2

Compulsory Courses

Understanding Consumer Culture

Brand Management

Campaign Planning

Optional Courses

Creative Industries Work Placement

Promotional Cultures

Promotional Video Production

Year 3

Compulsory Courses

Independent Project

Digital Advertising

Social Media and Public Relations

Optional Courses

Campaigns and Social Impact

Entrepreneurship

Place Branding and International Diplomacy

Jobs - Careers

  • Radio/TV Broadcaster
  • Internal Communications
  • Information Management
  • Communications Department
  • PR Agency
  • Advertising Agency
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