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Journalism & Media
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Advertising Communication (BSc) - Gannon University (Erie)
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Advertising Communication (BSc) - Gannon University (Erie)

Gannon University (Erie)
Erie, PennsylvaniaUSA
On campus
Full-time
€34,255.12/year
 1858 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

The Bachelor in Advertising Communication (BSc) program at Gannon University will help students master the principles of advertising and marketing, to make their own mark in organizations large or small, for-profit or nonprofit, local or international.

The Bachelor in Advertising Communication (BSc) program, housed in the university's School of Communication and the Arts, offers students an integrated approach with classes, assignments, projects and an internship that draw on all of promotional efforts to ensure knowledge and skills necessary for career success in the fast-changing world of the integrated promotional industries.

Entry Requirements

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Learning Outcomes

The student will:

  • Be able to thoroughly research and write an extended form analytical paper.
  • Be able to research, write, and deliver a sustained-form business presentation using appropriate rhetorical strategies and technology.
  • Demonstrate and understanding of and participation in the patterns of scholarly and productive discussion using both interpersonal and professional skills.
  • Design, organize, rehearse, and perform dramatic/or non-dramatic script material.
  • Be able to identify and participate in the pre-production, production and post- production processes of theatre and the digital media.
  • Identify and critically describe the historical context of the media and/or the theatre.
  • Recognize the need for adaptability/resilience in the theatre and the electronic arts, and be able to collaborate with faculty, peers, and technology to produce quality theatrical and digital projects.
  • Recognize the relationship between the work of the School of Communication and the Arts programs and the mission of Gannon University.
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Curriculum

Year 1

Semester 1

Foundational English

Intro to Electronic Media

Presentational Strategies

Foundational Theology

Foundational Philosophy

Gannon 101

Semester 2

Integrative Theology

Elective

Integrated Marketing

Integrative History

Elective

Year 2

Semester 3

TV Production

Emerging Media

Digital Graphics

Integrative Philosophy

Global Language I

Semester 4

Principles of Public Relations

Integrative English

Contemporary Issues in Media and Theatre (WI)

Elective

Global Language II

Year 3

Semester 5

Advertising Research

Media Ethics and Crit. (Prof. Ethics)

Fundamentals of Advertising

Quantitative Reasoning

Advertising Internship

Semester 6

Integrative Communication

Aesthetic Reasoning

Sales Promotion Dir. Market

Elective Elective

Year 4

Semester 7

Senior Seminar and Thesis (Prof. Communication)

Scientific Reasoning

Elective

Elective

Elective

Semester 8

Integrated Marketing Campaigns

Global Citizenship

Elective

Elective

Elective

Jobs - Careers

  • Public Relations
  • Client Marketing
  • Agency-side Marketing
  • Advertising Organizations
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