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Journalism & Media
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Advertising and Public Relations
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BACHELORS

Advertising and Public Relations

CEU San Pablo University
MadridSpain
On campus
Full-time
€11,700.00/year
 1755 Points
Duration
4 Years
Language
English
Apply date
Sep 2024

Program Description

The Bachelor’s Degree in Advertising and Public Relations aims to train students to a high degree of excellence so that they not only successfully enter the world of work, but can also choose between quality job offers where they can develop their full potential and talent.

Future professionals in the advertising, communication and public relations sector require theory-based and practical training in continuous and direct contact with the professional world and within an international environment.

The experience of the Universidad CEU San Pablo allows us to offer a leading and innovative teaching faculty that is committed to learning based on case studies, teamwork and an interest in and motivation for trends in the world of work.

Our students seek to work professionally in creative roles, as public relations executives, brand managers, designers, marketing directives, event organizers, even in professions that have yet to be established in a continuously evolving sector. Therefore, they opt for solid training in line with the sector and pursue training based on new career opportunities within the digital world.

Entry Requirements

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Curriculum

Year 1

Principles of Advertising

Fundamentals of Art and Design

Theory of Communication and Information

Language

Fundamentals of Writing I

Social Networks

Contemporary Literary Movements

Fundamentals of Photography and Aesthetics

Contemporary World History

Year 2

Creative Thought

Theory and Techniques in Public Relations

Fundamentals of Writing II

Production in Digital Environments

Contemporary Spanish Literature

Radio and Podcast

Television and Video

History of the Modern-Day World

Communication and Marketing

Political and Cultural Thought

Year 3

Advertising Creativity

Advertising and Public Relations Language

Structure of the Advertising and Public Relations Sectors

Social Doctrine of the Catholic Church

Social Research: Methods and Techniques

Communication Management

Contemporary Spanish History

Ethics and Professional Deontology

Modern Language

Year 4

Brand Management

Media Planning

Behavior and Consumer Experience

Strategic Planning

Communication and Law

Innovation and Project Management in Communication

Public Opinion

Elective B

Final Degree Project

External Work Experience

Electives

Organization of Events and Protocol

BTL Advertising Strategies (Below the Line)

Corporate Reputation and CSR (Corporate Social Responsibility)

Campaign Planning and Execution

Careers

  • Creativity: art director, copywriter, writer, illustrator, graphic, web, and multimedia designer
  • Strategy: corporate relations and brand manager, customer service manager, account manager, strategic planning manager, content manager, branding and reputation advisor, protocol, public relations’ and event manager
  • Digital companies: expert in RTB, SEO, SEM, UX, inbound marketing, mobile, e-commerce manager, digital marketing manager, digital project manager, social media manager
  • Media: producer, graphic and audiovisual projects developer and manager (radio, podcast, TV, video, online) Advertising producer
  • Business: marketing director, product manager, brand manager, market analyst, sales manager and other positions in consumer or trade marketing
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