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Journalism & Media
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Advertising
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    For this specific program there is a Brive Application Fee of €250.
    BACHELORS

    Advertising

    IED Istituto Europeo di Design Barcelona
    BarcelonaSpain
    On campus
    Full-time
    €14,400.00/year
    Duration
    4 Years
    Language
    English
    Apply date
    Sep 2024

    Program Description

    The Graphic Design specialisation in Advertising is a course comprising 240 ECTS credits for graphic designers with a creative advertising mindset. As well as carrying out design projects, they will learn to conduct visual communication campaigns enhanced by conceptualisation, brand strategy and art direction.

    Succeeding in the world of creativity in this day and age requires an eye-catching portfolio that appeals both to design studios and advertising or branding agencies. Knowing this, a graphic designer has to be capable of conceiving and developing surprising and unique ideas. As a creative advertiser, they will need to prove they have the ability to create and convey their ideas with a powerful visual impact and professional skill.

    The Graphic Design specialisation in Advertising encourages students to develop a variety of projects with real clients for the first three years and to carry out a Final Course Project with a specific client linked directly to the world of advertising and creativity.

    There may be additional costs by this University.

    Entry Requirements

    Are you eligible to apply?

    Sign up, check the entry requirements, and find out your compatibility with the program.

    Scholarships

    IED has been working for years to support the brightest, most motivated students with a system of financial facilitations, based on both merit and financial circumstances. Thanks to our arrangements with leading credit institutes, students can fund their training with loans at special rates.

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    Objectives of the Program

    Year One:

    • Grasping the basic concepts of design, project culture and methodology.
    • Encouraging students to try, create and communicate.

    Year Two:

    • Studying the technological and project tools needed to communicate a visual message simply and effectively by developing their individual creativity and interdisciplinary methodology processes.
    • Learning to command software such as Adobe Photoshop, Adobe Illustrator, Adobe After Effects, etc. and how to apply creativity in corporate communication.

    Year Three:

    • Applying all their previous learning to create real projects.
    • Encouraging creativity and artistic direction.
    • Understanding the professional context and its full complexity.
    • Creating a professional portfolio in preparation for the working world.

    Year Four:

    • Completing a mandatory internship.
    • Developing projects that tie in all of the knowledge gained throughout the course.
    • Carrying out a Final Course Project with a real company that consists in conceiving and developing an advertising campaign based on research, conceptualisation, strategy and production.
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    Curriculum

    Year 1

    Foundation Project I

    Representation Techniques I

    Introduction to Marketing

    Project Communication II

    Project Communication I

    Science Applied to Design

    Colour and Form

    Foundation Project II

    Representation Techniques II

    Technical Drawing I

    Sociology

    Volume

    Year 2

    Informatics Graphic Design I

    Animation Techniques

    Graphic Design Workshop I

    History of Graphic Design

    Semiotics

    Graphic Techniques in Graphic Design

    Graphic Design Photography

    Typography I

    Audiovisual Graphic Design

    Digital Communication I

    Informatics Graphic Design II

    Typography II

    Copywriting

    Year 3

    Graphic Design Strategy and Management

    Workshop II

    Corporate Identity Project

    Photography Creation

    Project Communication III

    Project I

    Creativity Workshop

    Media Planning

    Editorial Project and Interactive Communication

    Contemporary Communication

    Packaging Project

    Multidisciplinary Workshop

    Year 4

    Intellectual Property

    Workshop III

    New Media

    Project II

    Art Direction

    Professional Internship

    Multidisciplinary Workshop II

    Final Project

    Careers

    • Graphic designer
    • Visual communicator
    • Creative director
    • Art director
    • Branding specialist
    • Corporate, publishing or packaging image expert
    • Content developer
    • Copywriter
    • Brand consultant
    • Digital advertising strategist
    • Interactive brand manager
    • Brand manager
    • Social media strategist
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    Need help applying to this program?

    Schedule a free 20-minute counseling session today!