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Journalism & Media
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Advertising
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Advertising

Suffolk University
Boston, MassachusettsUSA
On campus
Full-time
€41,648.00/year
 4521 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

At Suffolk University you’ll learn advertising industry basics, including how to create ads and plan campaigns that appeal to industry brands and nonprofits' target markets. You’ll build ads from the ground-up, writing copy and designing visual elements. Plus, you'll study the fundamentals of media planning and buying as they apply to television, radio, print, online, and social media advertising.

A whole world of experiential learning awaits just outside our classrooms, too. At Suffolk, it's easy to commute to internships at nearby advertising agencies, TV stations, and other top media employers in Boston.

Entry Requirements

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Curriculum

Core Modules

Introduction to Advertising, Public Relations, and Social Media

Professional Development

Presentations Skills

Design Lab

Advertising

Social Media

Web Design

Public Relations I: Principles

Media Planning

Advertising Copy

Ad Campaigns

Optional Modules

Choose two of the following:

Creativity in Global Branding

Blogs and Blogging

Principles of Branding and Visual Identity

Online Advertising

Social Media Campaigns

Integrated Marketing Communication

Honors Seminar

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