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Journalism & Media
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Advertising
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BACHELORS

Advertising

Bahcesehir University
IstanbulTurkey
On campus
Full-time
€7,540.36/year
 1168 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

Bahçeşehir University’s Advertising Department’s goal is to educate successful communicators in the creative, strategic, and research fields in an integrated format. The Advertising Department aims to demonstrate what advertisement, an important media source which influences the public, is for, why it is useful, how it is processed in various media environments, and how it is created. In this context, the advertising curriculum gives students the opportunity to follow the evolution and improvements in the advertising sector.

Entry Requirements

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Curriculum

Year 1

Introduction to Marketing

Business Strategy and Economics

Communications Skills and Academic Reporting

Atatürk's Principles and History of Turkish Republic

Theories of Media and Communication

Sociology

Turkish Language and Literature

Introduction to Advertising

Essentials of Psychology

Art, Culture and Society

Year 2

Creative Communication

Persuasion

Advertising Production

Advertising Management and Strategy

Media Planning

Consumer Behaviour

Brand Management

Research in Advertising

Copywriting

Photography

Year 3

Ad Design

Electives

Year 4

Advertising Campaigns

Advertising Analysis

Summer Training

Workshop

Advertising Account Management

Electives

Careers

  • Copywriter
  • Producer
  • Account representative
  • Researcher
  • Strategic planner
  • Consultant in advertising and public relations agencies
  • Communication manager in media planning companies
More

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