Bachelor in Marketing (BSc) - New York College Athens

With a bachelor in Marketing (BSc) from the American State University of New York/Empire State University, with a major in Marketing, and with studies entirely at New York College in Greece, you will be able to:

Have an in-depth knowledge of Marketing Management, Consumer Behavior, Sales Management, Marketing Research, Marketing Services Management, and International Marketing, and understand key areas of business, in terms of applications of Management Science, Finance, Accounting, Computer and Information Systems, Organizational Behavior, Business Law and Business Ethics.

Also, you will learn to utilize general background knowledge in the sciences and humanities, provided through the University's General Education program, and you will have the opportunity to further develop the necessary skills required for a professional career in Marketing, especially in International Marketing, or to continue their studies at the postgraduate level.