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Marketing
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BACHELORS

Marketing

Middlesex University
London, Great Britain
Full-time
€17,739.80/year
 2128 Points
Duration
3 Years
Language
English
Start date
Oct 2022

Program Description

Effective marketing is essential to every successful organisation – and our BA Marketing is the ultimate stepping-stone to an exciting career across a range of disciplines. You’ll follow in the footsteps of graduates who have pursued careers in all areas of marketing, including marketing research, product development, brand management, integrated marketing communications, and retailing at companies including Bardingtons, Prem International School, IKEA, a number of local authorities, and the NHS.

As part of our Business School, you’ll develop your critical thinking, and gain the tools and knowledge needed to successfully navigate the professional marketing field.

You’ll also have the flexibility to tailor your marketing degree with a range of optional modules – from brand management and consumer behaviour, to market insight and digital marketing – that will complement your personal interests and career goals. You'll work on a consultancy project with a brief set by industry professionals and develop practical solutions in response.

Entry Requirements

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Education
IB Diploma
27
or
High School Diploma (or equivalent)
16.5
English Level
Michigan Proficiency (ECPE)
C
or
Cambridge Proficiency (CPE)
C
or
Cambridge Advanced (CAE)
B
or
International Baccalaureate
5.0
or
A levels
C
or
IGCSE
C
or
Pearson Test of Academic Engl.
51
or
IELTS
6
or
TOEFL (internet based)
72
or
PTE
51
Notes:

Other accepted qualifications:

  • BTEC: DMM

Alternative English language requirements:

  • We accept the Apolyterion in English with a final average of 18/20.
  • Language Cert International ESOL B2 SELT (SELT version only): B2 High Pass overall and min 33/50 in each skill
  • Trinity College (ISE only): ISE II as evidence of all skills in English (B2)
  • TEEP Uni of Reading: 6.0 (with 5.5 in each component)
  • European Baccalaureate Language 1: Grade 6.0
  • European Baccalaureate Language 2: Grade 6.0
  • European Baccalaureate Language 3: Grade 7.5
  • ESB ESOL International: Level 1‐Step 2
  • Ascentis/Aim Level 2 Certificate in ESOL International: Pass

More information:

  • Applications from mature candidates without formal qualifications are welcomed, provided they can demonstrate appropriate levels of relevant ability and experience.
  • If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three.
  • If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.

Curriculum

Year 1

Marketing Theory and Practice

Consumer Behaviour

Creativity and Communication

Marketing Finance

Marketing Tools and Analysis

Year 2

Marketing Research and Insights

Digital Marketing

Brand Management

Content Marketing and Media Editing

Year 3

Marketing Strategy and Planning

Services Marketing Management

Global and Cross-cultural Marketing

Careers

Graduates from this course have successfully gaining employment in the following roles:

  • Marketing Assistant
  • Academic Assistant
  • Account Executive
  • Junior Copy Writer
  • Photographic Assistant
  • Sales Adviser
  • Junior Business Development Adviser
  • Junior Advertising Account Manager
More

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