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Business Management & Marketing
Bachelor in Marketing Management (BSc) - Jonkoping
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Jonkoping University
Jönköping, Sweden
On campus
3 Years
Apply date
May 2023
Start date
Sep 2023

Program Description

The bachelor in Marketing Management (BSc) is designed to equip you with the knowledge and skills that enable you to support a company’s development and growth by leading projects and functions within marketing and business renewal.

The last year in the bachelor in Marketing Management (BSc) offers plenty of specialization options, either by studying abroad or elective courses of your choice. This includes the opportunity to do an internship in another country or different networking opportunities.

After your studies in Marketing Management, you will be well-prepared for positions such as project leader, marketing assistant, communication planner, marketing coordinator, business developer, product or brand manager, salesperson, key account manager, service manager, and after-sales or export manager.

The combination of theory, practice, and recurring group work makes the bachelor in Marketing Management (BSc) a program that provides you with important experience for your future career. You study together with students from many different countries taught by a highly international faculty.

Entry Requirements

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Year 1

Communication in a Cross-Cultural Context

Foundations of Marketing

Basic Financial Accounting

Principles of Project Management

Organising and Leading in a Sustainable World

Supply Chain Management

Marketing Communication

Purchasing and Sales

Year 2

Business Statistics 1

Customer-centric Marketing in New Ventures

Business Digitalization

Microeconomic Principles

Corporate Finance 1

Responsible Enterprise

International Marketing

Research Methods: Design, Implementation and Analysis

Year 3

Studying Abroad/Elective courses/Internship + Elective courses

International Marketing Law and Consumer Protection

Brand Management

Bachelor Thesis in Business Administration

Jobs - Careers

  • Project leader
  • Marketing assistant
  • Communication planner
  • Marketing coordinator
  • Business developer
  • Product manager
  • Brand manager
  • Salesperson
  • Account manager/key account manager/service manager
  • After-sales
  • Export manager

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