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Bachelors
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Business Management & Marketing
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Bachelor in Business (Marketing) (BA) - Griffith (Dublin)
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BACHELORS

Bachelor in Business (Marketing) (BA) - Griffith (Dublin)

Griffith College (Dublin)
DublinIreland
On campus
Full-time
€6,000.00/year
 840 Points
Duration
3 Years
Language
English

Program Description

The bachelor in Business (Marketing) (BA) is an exciting, practical program that offers students the opportunity to hone in on their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.

The bachelor in Business (Marketing) (BA) is available on a full, part-time, and blended learning basis over a three-year period. The purpose of the program is to inspire and nurture a student’s interest in the marketing discipline while providing a solid foundation in business subjects.

Validated by QQI.

Entry Requirements

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Curriculum

Year 1

Introduction to Management Accounting

Principles of Microeconomics

Technologies for Business

Business Management

Optimising Your Potential in Higher Education

Business Maths and Statistics

Marketing Fundamentals

Principles of Macroeconomics

Financial Accounting

Year 2

Operations and Supply Chain Management

Managing Organisational Behaviour

Personal and Professional Development

Business Law and Ethics

Human Resource Management

Introduction to Entrepreneurship

Digital Communications and Customer Engagement

Business Systems Analysis

Year 3

Business Plan

Financial Management

Strategic Management

Global Business Environments

Elective Courses:
Global Marketing
Consumer Behaviour in a Digital Era
Selling, Negotiating and Sales Management
21st Century Branding and Marketing Communications

Jobs - Careers

  • Advertising
  • PR
  • Sales Management
  • Market Research
  • Social Media Marketing
  • Retailing
  • Product Design and Development
  • Branding
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