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Business Management & Marketing
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Marketing
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BACHELORS

Marketing

Fisher College
Boston, Massachusetts, USA
On campus
Full-time
€40,789.60/year
 3446 Points
Duration
4 Years
Language
English

Program Description

The Bachelor of Science in Marketing program is designed to educate students in the core fundamentals of marketing and prepare them for the jobs that are in high demand in the field. This program challenges students to analyze marketing situations, problem solve complex scenarios, and generate creative solutions in order to provide value in a rapidly changing market place. The marketplace is constantly changing—consumer preferences are shifting and technology is enabling advances in marketing communications and distribution methods.

A successful marketing manager in this dynamic environment will need quantitative and qualitative analytical skills, and decision-making skills to diagnose problems, identify opportunities, and create effective strategies.

Entry Requirements

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Curriculum

Core Modules

Financial Accounting

Principles of Business Finance

Business Law

Principles of Management

International Management

Principles of Marketing

Consumer Behavior

Marketing Research and Analysis

Brand Strategy

Integrated Marketing Communications

Marketing Management

Senior Project

Marketing Elective (2)

Program Elective (300/400 level) (2)

Careers

Bachelor of Science in Marketing graduates can pursue a marketing career in any business or organization that needs to market its goods and services, including goods manufacturers and service providers such as:

  • banks
  • non-profits
  • health care
  • hospitality
  • legal firms

Marketing graduates also have opportunities to work for agencies that provide marketing services, such as:

  • marketing research
  • branding
  • social media content
  • digital marketing
  • marketing consulting
More

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