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Marketing

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BACHELORS

Marketing

Fisher College

Boston, Massachusetts, USA

Full-time

€40,789.60/year

Duration

4 Years

Language

English

Program Description

The Bachelor of Science in Marketing program is designed to educate students in the core fundamentals of marketing and prepare them for the jobs that are in high demand in the field. This program challenges students to analyze marketing situations, problem solve complex scenarios, and generate creative solutions in order to provide value in a rapidly changing market place. The marketplace is constantly changing—consumer preferences are shifting and technology is enabling advances in marketing communications and distribution methods.

A successful marketing manager in this dynamic environment will need quantitative and qualitative analytical skills, and decision-making skills to diagnose problems, identify opportunities, and create effective strategies.

Entry Requirements

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Education

High School Diploma (or equivalent)

English Level

IELTS

5.5

TOEFL (internet based)

Required Documents

Certified Copy of the English Certification

ID Certified Copy

Passport Certified Copy

Certified Copy of the High School Diploma (or equivalent)

Student Visa

Notes:

Additional Application Requirements:

Official transcript sent directly from your secondary school. Photocopies of transcripts are not acceptable.
A notarized, current bank statement verifying that the student has a minimum of $55,000.00 U.S. Dollars in a cash account available for his or her use.

Health Records and Insurance:

Complete health and immunization records.
Proof of health insurance.
Fisher College requires that all students fulfill their financial obligations prior to the start of classes.

Alternative English Language Qualifications:

Cambridge PET exam
Duolingo English Test
The STEP Eiken exam
The ESPT exam
The International Test of English Proficiency (iTEP) with a minimum score of Level 5 or higher.

Conditional Admission:

TOEFL: 32 iBT or IELTS: 3.5
Accepts OEAT
Maximum Credits Available While in ESL: 6-9

Important Information:

There may be an additional application fee by this University.

Curriculum

Core Modules

Financial Accounting

Principles of Business Finance

Business Law

Principles of Management

International Management

Principles of Marketing

Consumer Behavior

Marketing Research and Analysis

Brand Strategy

Integrated Marketing Communications

Marketing Management

Senior Project

Marketing Elective (2)

Program Elective (300/400 level) (2)

Careers

Bachelor of Science in Marketing graduates can pursue a marketing career in any business or organization that needs to market its goods and services, including goods manufacturers and service providers such as: