The bachelor in Management prepares future managers for different professions in the field of business and management by providing key academic skills, international exposure, digital expertise, global responsibility awareness, and professional experience.

The curriculum focuses on skill development through theory as well as practical internships and specific company missions. The emphasis is on creativity, project management, entrepreneurship, and entrepreneurship- essential skills in response to the economic challenges of the future.

The bachelor in Management also encourages an associative approach, with social and humanitarian initiatives- supporting projects that develop the commitment and openness of future global citizens.

The bachelor in Management is extremely flexible in order to adapt to your academic and career goals, providing a choice of elective courses, specializations, in-company internships, and international experience.

Entry Requirements

Are you eligible to apply?

Curriculum

Year 1

Core Courses

Financial Accounting

International Business Environment

Language

Business Law

Geopolitics

Organisational Behavior

Business Communcation

Principles of Marketing

Fundamentals of International Trade

Introduction to Technology Management

International Negotiation and Sales Techniques

Financial Analysis

Principles of Microeconomics

Research Methodology

Principles of Macroeconomics

Elective Courses

- Coding
- Blockchain & AI Machine Learning
- Internet of Things (IoT)
- Website creation & no code applications
- Design thinking
- Brand design
- Digital media design
- History of Art and Design
- Emotional intelligence
- Diversity and inclusion
- Brain training
- Interpersonal relations management in a working environment
- Understanding international relations
- Multi-disciplinary approach to energy transition

You can choose four of the above electives, or if you opt for an internship in the first year, you can choose two electives.

Year 2

Core Courses

Law in International Business

Leadership

Language

Business Game

Data Analysis and Business Intelligence

Digital Marketing

Business Ethics

Cost Accounting

Corporate Social Responsability

Corporate Strategy

International Business Skills

International Project Management

International Marketing

Qualitative Research Methods

Financial Performance Management

Elective Courses

Coding

Blockchain & AI Machine Learning

Internet of Things (IoT)

Website creation & no code applications

Design thinking

Brand design

Digital media design

History of Art and Design

Emotional intelligence

Diversity and inclusion

Brain training

Interpersonal relations management in a working environment

Understanding international relations

Multi-disciplinary approach to energy transition

Year 3

Path 1

- 1st term: take 10 advanced management courses

- 2nd term: choose 8 elective courses among three different fields: International Business, Digital Marketing and Corporate Finance. Take all 8 in one field if you would like to specialize, or mix and match to build your own customized programme: it’s up to you!

- Finish with a Bachelor thesis

Path 2

- 1st term: choose 8 elective courses in English among three different fields (International Business, Digital Marketing, Corporate Finance) or in French among 4 different fields (Entrepreneurship, Supply Chain and Purchasing, Accounting and Management Control, Sales and Business Management). Take all 8 in one field if you would like to specialize, or mix and match to build your own customized programme: it’s up to you! If you choose this path, you’ll prepare your Bachelor thesis at this stage.

- 2nd term: Choose any 5 elective courses taught in English (International Business, Digital Marketing, Corporate Finance)

- Finish with a corporate internship

Path 3

Study abroad at one of Audencia’s partner universities

Advanced Management Courses

Before delving into your choice of elective courses, you will consolidate your business skills with the following advanced management courses:

- Cross-cultural Management
- International Strategic Management
- Empirical Research Project
- Managing International Business
- Business Game
- Creating a New Business
- Corporate Governance
- Operations Management
- Strategic & Change Management
- Digital Transformation and New Management Practices

International Business Electives

Choose all eight of these courses if you want to focus on international business, or just one or more to mix with electives in other fields if you want a broader scope.

- Managing Import Activities
- Managing Export Activities
- International Business Law & Project Management
- Doing Business Around the World
- International Trade Negotiation
- Purchasing Strategy
- Supply Chain Management
- Innovation Management in Multinational Companies

Digital Marketing Electives

Choose all eight of these courses if you want to focus on digital marketing, or just one or more to mix with electives in other fields if you want a broader scope.

- Digital Strategy and Content Marketing
- Customer Relationship Management
- Data and Customer Experience
- Digital Project Management
- Hackaton in Digital Marketing
- Internet Law and Data Privacy
- Inbound Marketing and Business Performance
- Design Thinking, Creativity and Innovation

Corporate Finance Electives

Choose all eight of these courses if you want to focus on corporate finance, or just one or more to mix with electives in other fields if you want a broader scope.

- Investment and Financing Policy
- Financial Analysis
- Cost Control
- Big Data and Finance
- Corporate Finance
- Financial Decision-making with Excel
- Risk Management
- Corporate Evaluation

Need help applying to this program?

Schedule a free 20-minute counseling session today!

Bachelor in Management - Audencia Business School (Nantes)

Program Description

Entry Requirements

Are you eligible to apply?

Curriculum

Year 1

Core Courses

Elective Courses

Year 2

Core Courses

Elective Courses

Year 3

Path 1

Path 2

Path 3

Advanced Management Courses

International Business Electives

Digital Marketing Electives

Corporate Finance Electives

Need help applying to this program?

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