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Duration
2 Years
Language
English
Program Description
The aim of the Diploma in Digital Marketing is to introduce students to the field of Digital Marketing and provide them with knowledge on theoretical and practical aspects of this highly evolving field.
Students will gain necessary skills and knowledge that will enable them to apply Digital Marketing techniques in order to implement an effective Digital Marketing Strategy plan.
Students will acquire knowledge both on conventional and digital aspects of Marketing and learn how to work in an ethical manner. More specifically, the Diploma in Digital Marketing will provide students with knowledge on the fundamentals of Marketing and introduce them to the concepts of Business as well as Design and Digital Publishing Fundamentals.
They will understand how social media can be used by Marketing professionals, learn the importance of market research in all stages of Marketing planning and also learn how to gather and evaluate collected data. In addition, students will be introduced to the digital consumer behaviour and learn about Social Media Marketing.
This program is accredited.
Students will gain necessary skills and knowledge that will enable them to apply Digital Marketing techniques in order to implement an effective Digital Marketing Strategy plan.
Students will acquire knowledge both on conventional and digital aspects of Marketing and learn how to work in an ethical manner. More specifically, the Diploma in Digital Marketing will provide students with knowledge on the fundamentals of Marketing and introduce them to the concepts of Business as well as Design and Digital Publishing Fundamentals.
They will understand how social media can be used by Marketing professionals, learn the importance of market research in all stages of Marketing planning and also learn how to gather and evaluate collected data. In addition, students will be introduced to the digital consumer behaviour and learn about Social Media Marketing.
This program is accredited.
Entry Requirements
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Learning Outcomes
On completing this program students will be able to:
- Explain the importance of communication, show ability to create a persuasive and engaging copy and demonstrate writing skills by producing clear, organized and well-structured documents.
- Outline the role and importance of Marketing and Digital Marketing including Content Marketing and its purpose.
- Explain the use of social media and their effectiveness and outline the features and characteristics of the various social media platforms.
- Define the basic principles of Design and apply the Design Thinking Process by applying image and video editing fundamentals
- Define the importance of market research and evaluate Data analytics
- Apply digital Marketing strategies and prepare effective campaigns taking digital consumer behaviour and the characteristics of e-commerce into consideration.
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Curriculum
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