Digital Management

Digital change does not only confront companies with the challenge of technically restructuring processes and business procedures but also actively involving their employees during the entire change process. This requires managers to have special skills that go beyond the technical and methodological knowledge of business management.

In the specialization "Digital Management" in the Bachelor program "International Business" you will acquire important specialist knowledge and skills in order to increase the efficiency and competitiveness of companies through digital strategies and to develop new digital business models.

In addition to a basic understanding of digital technologies and their resource-conserving use in companies, students learn methods and techniques of innovation and change management. The specialization "Digital Management" enables graduates to design digital transformation processes in international companies in business management.