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Business Management & Marketing
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Bachelor in Business (Part time) (BA) - Griffith (Limerick)
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BACHELORS

Bachelor in Business (Part time) (BA) - Griffith (Limerick)

Griffith College (Limerick)
LimerickIreland
On campus
Part-time
Duration
3 Years
Language
English

Program Description

The Bachelor in Business (Part time) (BA) at Griffith College (Limerick) is the perfect foundation for budding entrepreneurs and dynamic business leaders.

This Bachelor in Business (Part time) (BA) at Griffith College (Limerick) will enable learners to fully appreciate the vital business roles played by finance, digital technology, sales, consumer behavior, entrepreneurship, marketing, human resource management, and information technology. This broad introduction to many business functions can lead to a diverse range of career opportunities.

Validated by QQI.

Entry Requirements

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Curriculum

Year 1

Introduction to Management Accounting

Principles of Microeconomics

Technologies for Business

Business Management

Optimizing Your Potential in Higher Education

Business Maths and Statistics

Marketing Fundamentals

Principles of Macroeconomics

Financial Accounting

Year 2

Operations and Supply Chain Management

Managing Organisational Behaviour

Personal and Professional Development

Business Law and Ethics

Human Resource Management

Introduction to Entrepreneurship

Digital Communications and Customer Engagement

Business Systems Analysis

Year 3

Core Modules

Business Plan

Financial Management

Strategic Management

Global Business Environments

Elective Modules

Global Marketing

Consumer Behaviour in a Digital Era

Selling, Negotiating and Sales Management

21st Century Branding and Marketing Communications

Digital Disruption in Business

Project Management

Advanced Financial Management

International HRM

Employee Relations

Talent Development

Managing and Rewarding Performance

Financial Data Analysis

Audit and Assurance

Corporate Governance and Professional Ethics

Program Highlights

  • Recognised by the Teaching Council of Ireland.
  • Projects with real-life clients.
  • Flexibility to switch degree discipline.
  • Up to Six F Paper ACCA exemptions available.
  • Career mentorship is available to all business students.
More

Jobs - Careers

  • Management
  • HRM
  • Finance and Marketing
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