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Business Management & Marketing
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Bachelor in Business (Part time) (BA) - Griffith (Cork)
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BACHELORS

Bachelor in Business (Part time) (BA) - Griffith (Cork)

Griffith College (Cork)
Cork, Ireland
On campus
Part-time
Duration
3 Years
Language
English

Program Description

The bachelor in Business (Part time) (BA) is the perfect foundation for budding entrepreneurs and dynamic business leaders.

This bachelor in Business (Part time) (BA) will enable learners to fully appreciate the vital business roles played by finance, digital technology, sales, consumer behavior, entrepreneurship, marketing, human resource management, and information technology. This broad introduction to many business functions can lead to a diverse range of career opportunities.

Validated by QQI.

Entry Requirements

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Curriculum

Year 1

Introduction to Management Accounting

Principles of Microeconomics

Technologies for Business

Business Management

Optimizing Your Potential in Higher Education

Business Maths and Statistics

Marketing Fundamentals

Principles of Macroeconomics

Financial Accounting

Year 2

Operations and Supply Chain Management

Managing Organisational Behaviour

Personal and Professional Development

Business Law and Ethics

Human Resource Management

Introduction to Entrepreneurship

Digital Communications and Customer Engagement

Business Systems Analysis

Year 3

Business Plan

Financial Management

Strategic Management

Global Business Environments

Elective Courses:
Global Marketing
Consumer Behaviour in a Digital Era
Selling, Negotiating and Sales Management
21st Century Branding and Marketing Communications
Digital Disruption in Business
Project Management
Advanced Financial Management
International HRM
Employee Relations
Talent Development
Managing and Rewarding Performance
Financial Data Analysis
Audit and Assurance
Corporate Governance and Professional Ethics

Jobs - Careers

  • Management
  • HRM
  • Finance and Marketing
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