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Business Management & Marketing
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Bachelor in Business (Marketing) (BA) - Griffith (Limerick)
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BACHELORS

Bachelor in Business (Marketing) (BA) - Griffith (Limerick)

Griffith College (Limerick)
Limerick, Ireland
On campus
Full-time
€6,000.00/year
840 Points
Duration
3 Years
Language
English

Program Description

The Bachelor in Business (Marketing) (BA) at Griffith College (Limerick) is an exciting, practical program that offers students the opportunity to hone their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.

Validated by QQI.

Entry Requirements

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Curriculum

Year 1

Introduction to Management Accounting

Principles of Microeconomics

Technologies for Business

Business Management

Optimising your Potential in Higher Education

Business Maths and Statistics

Marketing Fundamentals

Principles of Macroeconomics

Financial Accounting

Year 2

Operations and Supply Chain Management

Managing Organisational Behaviour

Personal and Professional Development

Business Law and Ethics

Human Resource Management

Introduction to Entrepreneurship

Digital Communications and Customer Engagement

Business Systems Analysis

Year 3

Compulsory Modules

Business Plan

Financial Management

Strategic Management

Global Business Environments

Elective Modules

Global Marketing Consumer Behaviour in a Digital Era Selling, Negotiating and Sales Management 21st Century Branding and Marketing Communications

Program Highlights

  • Practical application with real clients.
  • Introduction to social media tools, industry certification, and analytics.
  • Creativity and entrepreneurship encouraged.
  • Taught by vastly experienced industry professionals and academic staff.
  • Flexible study options available.
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Jobs - Careers

  • Advertising
  • PR
  • Sales Management
  • Market Research
  • Social Media Marketing
  • Retailing
  • Product Design and Development
  • Branding
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