The Bachelor in Business (Marketing) (BA) at Griffith College (Limerick) is an exciting, practical program that offers students the opportunity to hone their marketing strategy skills and apply their knowledge to real-life marketing scenarios in the context of a global landscape.
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Entry Requirements
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Curriculum
Year 1
Introduction to Management Accounting
Principles of Microeconomics
Technologies for Business
Business Management
Optimising your Potential in Higher Education
Business Maths and Statistics
Marketing Fundamentals
Principles of Macroeconomics
Financial Accounting
Year 2
Operations and Supply Chain Management
Managing Organisational Behaviour
Personal and Professional Development
Business Law and Ethics
Human Resource Management
Introduction to Entrepreneurship
Digital Communications and Customer Engagement
Business Systems Analysis
Year 3
Compulsory Modules
Business Plan
Financial Management
Strategic Management
Global Business Environments
Elective Modules
Global Marketing
Consumer Behaviour in a Digital Era
Selling, Negotiating and Sales Management
21st Century Branding and Marketing Communications
Program Highlights
Practical application with real clients.
Introduction to social media tools, industry certification, and analytics.
Creativity and entrepreneurship encouraged.
Taught by vastly experienced industry professionals and academic staff.
Flexible study options available.
Jobs - Careers
Advertising
PR
Sales Management
Market Research
Social Media Marketing
Retailing
Product Design and Development
Branding
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