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Bachelors
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Business Management & Marketing
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Business (Marketing)
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BACHELORS

Business (Marketing)

CIC Higher Education
MelbourneAustralia
On campus
Full-time
€28,565.97total
Duration
3 Years
Language
English
Apply date
Jul 2024

Program Description

The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.

In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third years, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.

Students will study marketing theories and models, learn how to analyze marketing opportunities, and how develop a strategic marketing plan that will lead to meeting the overall business objectives of the organization.

Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Year 1

Management Principles

Marketing Principles

Business Statistics

Economic Principles

Business Law

Choose one of the following:
Accounting Principles
Finance Fundamentals

Year 2

Market Research

Consumer Behaviour

Digital Marketing and Social Media

Business, Society and Ethics

Year 3

Market Planning and Strategy

International Marketing

Services Marketing

IMC and Advertising

Elective Courses

Finance Fundamentals
Accounting Principles
Financial Accounting Practice
Information Technology for Accountants
Company Accounting
Management Accounting
Financial Accounting Theory
Auditing & Assurance
Business & Corporate Finance
Company Law
Taxation Law
Business Communications
Management & Organisational Behaviour
Human Resource Management Principles
Organisational Structure & Design
Leadership Development
Strategic Management
International Business Management
Corporate Sustainability Management
Organisational Change & Development
Entrepreneurship
Enterprise Skills
Business Analytics
Introduction to Property and Real Estate

Learning Outcomes

  • Think creatively with an ability to critically evaluate concepts and ideas and generate effective and innovative solutions.
  • Possess depth in accounting knowledge to a professional standard and display the capacity and strategies to independently engage with the process of continuous learning.
  • Have developed skills to apply logic and rationale to analyse complex issues and to creatively solve problems through intelligent decision making.
  • Possess the ability to communicate effectively in ways appropriate to the discipline, audience and purpose.
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