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Duration
3 Years
Language
English
Apply date
Jul 2024
Program Description
The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.
In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third years, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.
Students will study marketing theories and models, learn how to analyze marketing opportunities, and how develop a strategic marketing plan that will lead to meeting the overall business objectives of the organization.
Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
There may be additional costs by this University.
In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third years, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.
Students will study marketing theories and models, learn how to analyze marketing opportunities, and how develop a strategic marketing plan that will lead to meeting the overall business objectives of the organization.
Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
There may be additional costs by this University.
Entry Requirements
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Curriculum
Learning Outcomes
- Think creatively with an ability to critically evaluate concepts and ideas and generate effective and innovative solutions.
- Possess depth in accounting knowledge to a professional standard and display the capacity and strategies to independently engage with the process of continuous learning.
- Have developed skills to apply logic and rationale to analyse complex issues and to creatively solve problems through intelligent decision making.
- Possess the ability to communicate effectively in ways appropriate to the discipline, audience and purpose.
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