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Business Management (Marketing) (Top-up)
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BACHELORS

Business Management (Marketing) (Top-up)

Middlesex University
London, Great Britain
Full-time
€17,646.87/year
 2117 Points
Duration
1 Year
Language
English
Start date
Sep 2022

Program Description

Our marketing pathway allows you to shape your studies towards your career ambitions and develop the specialist marketing skills to thrive in a business environment.

Our one-year course is the ideal choice for students who wish to develop marketing expertise within a range of businesses and companies, and learn to communicate and 'sell' their ideas to commercial audiences. Supported by expert tutors who bring industry experience to their teaching, you will study the key functions that underpin business success and learn to deliver marketing campaigns with confidence.

Our one-year Business Management (Marketing) top-up course is for students who already hold a business foundation or HND qualification, and are based in either the UK or overseas, and prepares you to enter a diverse range of businesses, governmental and third sector organisations.

Course highlights

- Our Enterprise Development Hub can support you to start your own business, and develop essential entrepreneurial skills for a successful business career.
- You will have access to cutting-edge business resources including the Chartered Management Institute's Management Direct Resource Hub.
- You can become a student member of the Chartered Management Institute and a full member upon graduation.
- As a student of this course you'll receive a free electronic textbook for every module.

Entry Requirements

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Education
IB Diploma
30
or
High School Diploma (or equivalent)
16.5
English Level
Michigan Proficiency (ECPE)
C
or
Cambridge Proficiency (CPE)
C
or
Cambridge Advanced (CAE)
B
or
International Baccalaureate
5.0
or
IGCSE
C
or
Pearson Test of Academic Engl.
51
or
IELTS
6
or
TOEFL (internet based)
72
or
PTE
51
Notes:

Other accepted qualifications:

  • 240 UG credits in a Marketing related degree/HND

Alternative English language requirements:

  • We accept the Apolyterion in English with a final average of 18/20.
  • Language Cert International ESOL B2 SELT (SELT version only): B2 High Pass overall and min 33/50 in each skill
  • Trinity College (ISE only): ISE II as evidence of all skills in English (B2)
  • TEEP Uni of Reading: 6.0 (with 5.5 in each component)
  • European Baccalaureate Language 1: Grade 6.0
  • European Baccalaureate Language 2: Grade 6.0
  • European Baccalaureate Language 3: Grade 7.5
  • ESB ESOL International: Level 1‐Step 2
  • Ascentis/Aim Level 2 Certificate in ESOL International: Pass

More information:

  • Applications from mature candidates without formal qualifications are welcomed, provided they can demonstrate appropriate levels of relevant ability and experience.
  • If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three.
  • If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.

Curriculum

Global and Cross Cultural Marketing

This module introduces students to current theory and practice in global marketing and develops their ability to apply cultural concepts to marketing challenges. Students will learn about new cultures in both the developed and emerging world and how to adapt marketing strategies accordingly for business success.

Strategic Management

The aims of this module are organised in two parts: in the first part students use the essential components of strategic analysis with the primary aim of developing an applied knowledge of tools and techniques. In the second part students explore a variety of special topics with the primary aim of examining strategy concepts applied in different organisations.

Overall, the module aims to build students’ ability to process and interpret information from different internal functions and from multiple external sources for decision-making leading to long term organisational success.

Marketing Strategy and Implementation

This module provides students with an overview of the key concepts of strategic marketing from a managerial perspective. As such, students will learn about the key marketing tools that will enable them to develop the knowledge and skills necessary in order to: analyse the marketing environment, customers and the factors influencing the purchasing process; develop marketing strategies and plans to reflect the environment; and implement such plans through the development of appropriate product, price, place and promotional activities.

In addition, you will appreciate how leadership and managerial styles influence the strategic marketing process.

Careers

Upon graduation, you could find work in a range of industrial, commercial and third sector organisations such as:

  • Technocrats Middle East
  • CosMedocs
  • Western Union
  • Dulsco, Emirates
  • Noor Islamic Bank
  • Consult AIV
  • Jumbo Line
  • Peprofac
  • Barnard Marcus
  • Kimberley Clark
More

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