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Business Management & Marketing
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Business Management (Marketing)
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BACHELORS

Business Management (Marketing)

Middlesex University
London, Great Britain
On campus
Full-time
€17,646.87/year
 2117 Points
Duration
3 Years
Language
English

Program Description

This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.

Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third party organisations.

The following course-related costs are included in the fees:

- A free electronic textbook for every module
- All printing and copying required for your study.
- Self-service laptops available for loan for a maximum of 24 hours
- Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders.

Entry Requirements

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Curriculum

Year 1

Financial Concepts of Business

Marketing Theory and Practice

Quantitative Methods for Business

Management Concepts

People Management

Year 2

Operations Management

Business Environment

Management Information Systems

Principles of Innovation and Entrepreneurship

Organisational Behaviour

Year 3

Services Marketing Management

Global and Cross Cultural Marketing

Marketing Strategy and Implementation

Careers

Upon graduation, you could be working in a range of industrial, commercial and third sector organisations such as:

  • Technocrats Middle East
  • CosMedocs
  • Western Union
  • Dulsco
  • Emirates
  • Noor Islamic Bank
  • Consult AIV
  • Jumbo Line
  • Peprofac
  • Barnard Marcus
  • Kimberley Clark
  • International School
  • Central Bank Nigeria
  • Comet
  • Santander
  • Progressive Recruitment
  • Valid Security
  • Morrisons

This degree also enables you to set up your own business.

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