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Business Management & Marketing
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Business Management (Marketing)
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Business Management (Marketing)

Middlesex University
London, Great Britain
Full-time
€11,224.55/year
1324 Points
Duration
3 Years
Language
English

Program Description

This course is ideal for those who are interested in how businesses are operated and managed, but who also want to develop their own marketing expertise.

Through workshops, role-plays, problem solving exercises and analysing case studies, you'll learn to communicate your ideas and help to sell your products and services to customers. You’ll also study the key business functions that organisations require for success.

In terms of your career after your graduate, a BA in Business Management with a focus on marketing opens up a broad career path. The skills you'll develop are needed across almost every business and governmental sector, as well as third party organisations.

The following course-related costs are included in the fees:

- A free electronic textbook for every module
- All printing and copying required for your study.
- Self-service laptops available for loan for a maximum of 24 hours
- Audio-visual equipment available for loan, including digital stills cameras, digital video recorders, digital audio recorders.

Entry Requirements

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Education
High School Diploma (or equivalent)
16.5
English Level
Michigan Proficiency (ECPE)
C
or
Cambridge Proficiency (CPE)
C
or
Cambridge Advanced (CAE)
B
or
International Baccalaureate
5.0
or
A levels
C
or
IGCSE
C
or
Pearson Test of Academic Engl.
51
or
IELTS
6
or
TOEFL (internet based)
72
or
PTE
51
Required Documents
CV
Certified Copy of the English Certification
ID Certified Copy
Passport Certified Copy
Personal Statement - Motivation Letter
Academic Reference Letter
Certified Copy of the High School Diploma (or equivalent)
Student Visa
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Notes:

Other accepted qualifications:

  • BTEC: DMM

Alternative English language requirements:

  • We accept the Apolyterion in English with a final average of 18/20.
  • Language Cert International ESOL B2 SELT (SELT version only): B2 High Pass overall and min 33/50 in each skill
  • Trinity College (ISE only): ISE II as evidence of all skills in English (B2)
  • TEEP Uni of Reading: 6.0 (with 5.5 in each component)
  • European Baccalaureate Language 1: Grade 6.0
  • European Baccalaureate Language 2: Grade 6.0
  • European Baccalaureate Language 3: Grade 7.5
  • ESB ESOL International: Level 1‐Step 2
  • Ascentis/Aim Level 2 Certificate in ESOL International: Pass

More information:

  • Applications from mature candidates without formal qualifications are welcomed, provided they can demonstrate appropriate levels of relevant ability and experience.
  • If you have achieved a qualification such as a foundation degree or HND, or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three.
  • If you have relevant qualifications or work experience, academic credit may be awarded towards your Middlesex University programme of study.

Curriculum

Year 1

Financial Concepts of Business (30 credits) - Compulsory

Marketing Theory and Practice (30 credits) - Compulsory

Quantitative Methods for Business (30 credits) - Compulsory

Management Concepts (15 credits) - Compulsory

People Management (15 credits) - Compulsory

Year 2

Operations Management (30 credits) - Compulsory

Business Environment (15 credits) - Compulsory

Management Information Systems (15 Credits) - Compulsory

Principles of Innovation and Entrepreneurship (15 credits) - Compulsory

Organisational Behaviour (15 credits) - Compulsory

Marketing Research and Insights (30 credits) - Optional

Digital Marketing (30 credits) - Optional

Year 3

Services Marketing Management (15 credits) - Compulsory

Global and Cross Cultural Marketing (15 credits) - Compulsory

Marketing Strategy and Implementation (15 credits) - Compulsory

Research Project (30 credits) - Optional

Marketing Internship (30 credits) - Optional

New Venture Creation (15 credits) – Optional

Social Media and Viral Marketing (15 credits) - Optional

Public Relations and Corporate Reputation (15 credits) - Optional

Marketing Consultancy Project (15 credits) - Optional

Fashion Marketing (15 credits) - Optional

Professional Communication (15 credits) - Optional

Careers

Upon graduation, you could be working in a range of industrial, commercial and third sector organisations such as:

  • Technocrats Middle East
  • CosMedocs
  • Western Union
  • Dulsco
  • Emirates
  • Noor Islamic Bank
  • Consult AIV
  • Jumbo Line
  • Peprofac
  • Barnard Marcus
  • Kimberley Clark
  • International School
  • Central Bank Nigeria
  • Comet
  • Santander
  • Progressive Recruitment
  • Valid Security
  • Morrisons

This degree also enables you to set up your own business.

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