Currently, companies demand professionals who know all aspects of business management in depth and correctly understand global markets. Organizations need entrepreneurial profiles that provide orientation towards innovation.

The Double Degree in Business Management and Marketing offers this global vision, providing the student with the necessary tools to manage teams, as well as the fundamental principles of marketing that will allow him or her thinking in a critical and a creative way inside the current international business environment that is constantly changing. Students will be able to carry out managerial tasks with responsibility and efficiency.

Internships in companies of recognized prestige will be performed by the student before finishing the degree.

In the commitment to the internationalization of our students, all the subjects of this degree will be taught in English. The program includes three compulsory semesters abroad in prestigious Universities CEU San Pablo University has agreements with.

Entry Requirements

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Curriculum

Year 1

Fundamentals of Business Management

Economic Theory I

Mathematics I

Information Technology

History and Society

Introduction to Financial Accounting

Economic Theory II

Statistics I

Fundamentals of Marketing

Business Law

Year 2

Management and Organization I

Mathematics II

Financial Accounting

World Economy and International Markets

Management and Organization II

Macroeconomic and Monetary Theory

Spanish Tax System I

Cost Accounting

Modern Language

Economic Policy

Consumer Behaviour

Year 3

Business Operations Management

Economic History

Social Doctrine of the Catholic Church

Financial Accounting

Financial Instruments

Commercial Administration and Management

Statistics and Econometrics for Business

Financial Operations

Analysis of Financial Statements

Commercial Distribution

Market Research in Marketing I

Commercial Logistics

Consumer Behaviour

Year 4

Information Systems Management

Human Resources Management

Corporate Policy

Business Ethics

Spanish Tax System II

Business Strategy

Corporate Finance

Commercial Information and Communication

E-commerce

Advertising Management

Merchandising

Internship

Dissertation

Year 5

Commercial Simulation

Strategic Marketing

Sales Management

International Marketing

Market Research in Marketing II

External Work Experience

Final Degree Project

Program Key Assets

The Double Degree in Business Administration + Marketing offers a solid education to the student, very close to the realities of the business world, providing the students with competences, such as communication and teamwork for their incorporation into the job market.
The wide economic knowledge and the acquired skills will allow the student to have a complete and detailed vision of the world of the business, economy and communication. Therefore, the student will be prepared to work in the different areas of business activity: purchases, production, marketing, accounting, sales, human resources, management, finances both at national and international level, in small or big companies, in any sector, the employment options being therefore very extensive.
The marketing departments in organizations are the foundation of the company's income. How to satisfy the consumer/customer, what product is going to be sold, how to analyze the market, what strategy to follow, how to communicate... These are competencies and skills that the graduates in Marketing and Commercial Management brings to their professional CV.
From the first course onwards, we work with an entrepreneurial spirit, offering workshops, in order to successfully implement the entrepreneurial initiative of our students.

Marketing Director
Product manager, corporate communication
Advertising agencies, Mass media agencies and Marketing departments of mass medias
Market Studies Analyst
Logistic Director, trade marketing
Merchandiser
Brand Manager
Planning Director
Ecommerce: marketing on line, community manager
Customer Relationship Manager
Advisory
Financial Director
Commercial Director
International Marketing
Key Account Manager

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