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Business Management & Marketing
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Business Management and Leadership (with Placement Year)
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BACHELORS

Business Management and Leadership (with Placement Year)

CU London (Dagenham)
LondonUK
On campus
Full-time
€9,588.56/year
 1341 Points
Duration
4 Years
Language
English

Program Description

Whether you dream of running your own business or aspire to become the manager of a much-respected Public Limited Company (PLC), management roles can be both challenging and rewarding.

At CU London, our Business Management & Leadership BA (Hons) programme is designed to help you establish key leadership skills, from managing people and resources to strategic planning. Our degree also focuses on contemporary management issues, giving you the opportunity to develop a wealth of general skills needed to aid progression from an operational level through to leadership.

Success in this field requires confidence, versatility and strategic thinking, coupled with elevated communication skills and a desire to succeed. Alongside award winning teaching*, you get the chance to conduct critical research with our experienced staff, learn from highly-regarded guest visitors (subject to availability) and take part in invaluable practical modules.

Coventry University awarded Gold Rating in Teaching Excellence Framework (TEF) in 2017.

Entry Requirements

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Program Benefits

  • Upon successful completion of this course, you will receive a qualification awarded by Coventry University.
  • In order to make higher education accessible to as many people as possible, we keep our tuition fees competitively priced.
  • We deliver one module at a time during each block. This means you can dedicate your time to specialise in each subject without the distraction of numerous modules and multiple deadlines.
  • Free student membership of The Chartered Management Institute for the duration of the course and one year after graduating.
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Overview

This Higher National Certificate (HNC) programme is year one of the Business Management & Leadership BA (Hons) degree. It focuses on the organisational environment and decision making processes at junior management level. You’ll cover a broad range of topics, from core concepts of current management and organisational behaviour, to the fundamentals of business policy and strategy.

You should also develop the necessary skills and knowledge that will prepare you for study in years two and three. Students who successfully complete year one are eligible for a Higher National Certificate (HNC) in Business Management & Leadership.

As the course progresses, you’ll be asked to build on the knowledge gained in year one to cement a solid foundation of core principles. Now that you are working to a higher level after completing the HNC, you should begin to develop a comprehensive range of skills and insights needed by operational managers to deal with complex issues.

The focus of year two falls upon specialised areas such as financial management, entrepreneurship and the development of business practices. Students who successfully complete year two are eligible for a Higher National Diploma (HND) in Business Management & Leadership.

An optional professional placement or sandwich year gives you the chance to gain further insight into the industry or career you are seeking to follow, enabling you to apply your theoretical knowledge to the workplace. It is your responsibility to find a placement with an employer within your chosen sector. The Talent Team, alongside the course team, will support you throughout your placement year.

Please note that we are unable to guarantee any placement or study abroad opportunities and that any such opportunities referred to on this webpage may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depending on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student.

At this stage, you are dealing specifically with the challenges and opportunities faced by a strategic manager. The need to continuously assess and evaluate the business landscape is of paramount importance, along with the ability to work effectively and autonomously. This final year covers strategic leadership principles, organisational design and strategic marketing.

You’ll also conduct a strategic business project on a management issue that brings together key themes from across the three years of study. Students who successfully complete year three are awarded a BA (Hons) degree in Business Management & Leadership.

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Curriculum

Year 1

The Business Environment

Principles of Sales and Marketing

Communication and Collaborative Working

Management and Leadership Perspectives

Year 2

Economic and Financial Management

Entrepreneurship, Enterprise and Innovation

Project Management

Resource Management

Placement Year

Placement Year

Year 4

Strategy and Change Management

International Business and Globalisation

Contemporary Issues in Business Management

Business Management and Leadership Project

Careers

This Management & Leadership Degree is an applied course; it recognises the multidisciplinary approach that is needed in business management. This means you can apply this degree to any industry and into a number of positions, including but not restricted to:

  • Retail Manager
  • Project Management
  • Business Officers

CU graduates from this subject area have gone to work in several industries, such as:

  • Recruitment
  • Finance and Retail
  • in companies such as The Immigration Service, Tesco and Transport for London

Other CU graduates have also progress onto further education to study a master’s in subjects such as:

  • International Business Management
  • International Marketing
  • Business and Organisation Psychology
  • Human Resources
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