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Business Management & Marketing
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Bachelor in Business Analytics (BBA) - Wittenborg University
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BACHELORS

Bachelor in Business Analytics (BBA) - Wittenborg University

Wittenborg University of Applied Sciences
ApeldoornNetherlands
On campus
Full-time
€9,800.00€4,800.00/year
 1344 Points
Duration
4 Years
Language
English
Apply date
Jan 2025
Start date
Feb 2025

Financial Support

Students from the Netherlands and across Europe may be eligible for financial assistance from the Dutch government for studying on this program.

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Program Description

The Bachelor in Business Analytics (BBA) is a specialization of the Marketing and Communication pathway of the BBA degree. Students who choose the program are often interested in the technology and information strategies, especially in the field of digitalisation, marketing and sales, that supports companies and organisations. The Bachelor in Business Analytics (BBA) is a challenging program and fully packed with business, marketing and information data projects.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Year 1

Accounting & Bookkeeping

Intercultural Management

Small Business Environment

Modern Principles of Marketing

Management, Leadership & The Organisation

Introduction to Finance

Training in Interpersonal Skills

TIPS - Interviewing Skills

TIPS - Effective Meeting

TIPS - Peak Performance

TIPS - Feedback and Group Interaction

Business Communication

Marketing Mix

Organisational Theory

Project Management Basics

2nd Foreign Languages

Personal Development Plan & Tutoring and Academic English

Seminar - Business Presentation Skills

Seminar - Project Management Game

Seminar - Leadership in Business Environment

Seminar - Team Building

Seminar - Effective Time Management

Project Week & In-Company Visits

Year 2

Administrative Organisation Management

Marketing Research

2nd Foreign Languages

Introduction to Data Management & Processing

Managing & Visualizing Data

Business Gamification & Simulation

European Law

Sociology & Organisational Behaviour

Information Management

New Business Environment

Managing Organisations

International Law in Business & Commerce

Introduction to Entrepreneurship

Personal Development Plan, Tutoring & Academic English

Seminar - Managing Diversity

Seminar - Negotiation

Seminar - Consulting Skills

Seminar - Tapping your Creativity

Seminar - Conflict Management

Project week & In-Company Visits

Year 3

Databases & Information Retrieval

The Digital Economy

Modelling for Business Analytics

Statistics

Business Plan

Enterprise Technology & Innovation

CRM & Software Management

Website Design & Benchmarking

Marketing Plan

Financial & Risk Management

Research Methodology & Quantitative Methods

Enterprise Diagnostics & Evaluation

International Marketing for SMEs

Intercultural Business Communication for Managers

Personal Development Plan & Tutoring

Year 4

Predictive Analytics

Strategic Marketing

Quality Management

Advanced Corporate Strategy

Infrastructure

Work Placement Module

Graduation Assignment

Career Support

  • Annual Job Fair: Learning to network and to apply for jobs in the Netherlands by directly meeting companies and following diverse career-skill trainings.
  • Guest Lectures: Connecting with experts in the field and learning from their real-life experience. Expanding professional network as a student.
  • Real-life Projects: Exercising knowledge and skills to solve real-life projects creatively and learning the skills that books don't teach.
  • Internships: Learning all about working in a real environment with a paid internship that can lead to the right job after graduation.
  • Career Development: Advancing careers with company visits, volunteering, global networking lunches, intensive Dutch courses, professional workshops and weekly job search articles.
More

Jobs - Careers

  • Marketing Research Analyst
  • Process Analyst
  • Data Scientist
  • Market Research
  • Brand Management
  • Advertising
  • Promotions
  • Public Relations
  • Crisis Management
  • Consultancy
  • Social Media Management
  • GoogleAds Management
  • NGO ICT departments
  • Charities
  • Local Government Communication Departments
More
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