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Business Management & Marketing
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Bachelor in Business Administration (BA) - UCLan Cyprus
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BACHELORS

Bachelor in Business Administration (BA) - UCLan Cyprus

UCLan Cyprus
LarnakaCyprus
On campus
Full-time
€9,950.00/year
 1492 Points
Duration
4 Years
Language
English
Apply date
Sep 2024

Program Description

The Bachelor in Business Administration (BA) program at UCLan Cyprus places emphasis on the functional, operational and strategic coordination of business activities. Throughout the course students develop an understanding of how organisational processes enable organisations to respond to external conditions in the market and the wider environment.

Students gain a theoretical understanding of the nature of business and organisations, whilst developing practical skills, problem solving, risk assessment, group work and personal initiative. This program follows a rationale based on the principles of studying organisations as separate functions, interdependent operations and strategic entities.

The Bachelor in Business Administration (BA) provides students with the necessary theoretical knowledge and managerial skills to be locally and internationally competitive. It promotes and emphasizes employability through modules such as “Employability and PDP” and “Personal and Professional Development for Business”.

It cultivates innovative thinking through modules such as “Managerial Decision Making” and addresses contemporary issues in strategic planning, environmental scanning and operations management. Further to the traditional management route, the program enables students to enhance their knowledge in a particular area by selecting a pathway in Finance, in HRM or in Marketing.

There may be additional costs by this University.

Entry Requirements

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Curriculum

Year 1

Compulsory Courses

Introduction to Accounting and Finance

Introduction to Business and Management Theory

Managing People Enterprise Skills

Academic Writing

Optional Courses

Introduction to Mathematics and Statistics

Principles of Economics

Advertising and Marketing Communications

English for Academic Purposes

Beginners’ Greek Language and Culture

Year 2

Compulsory Courses

The External Business Environment

Business and Management Project Essentials

Data Communication

Introduction to Business Functions

Optional Courses

Legal Obligations in Business

Business in Context

Debating Cases in Applied Ethics

Entrepreneurship and Small Business start-up

Year 3

Compulsory Courses

Global Environment of Business

Management of Operations

Decision-making for Business

Optional Courses

Business Analysis and Operations

Managing Personnel and Human Resources

Marketing Principles for Business

Research Methods

Finance for Managers

The Responsible Marketer

Planning your Career

Contemporary Consumers

Work Based Learning Project

Introduction to Financial Services Markets

Developing Business Plans

Year 4

Compulsory Courses

Business Strategy

Contemporary Issues in Business

Personal and Professional Development for Business

Optional Courses

Risk and Capital Markets

International Financial Economics

Coaching and Mentoring

Marketing of Services

Marketing Strategy

Direct, Digital and Database Marketing

Enterprise Project

Financial Management for Business

Managing Your Business

Evaluating HRM

Dissertation

Jobs - Careers

  • Multinational and global corporations
  • Local businesses
  • Small and medium sized enterprises
  • Start-ups
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