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Business Management & Marketing
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Business Administration – Marketing (Distance)
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BACHELORS

Business Administration – Marketing (Distance)

Centennial College
Toronto, OntarioCanada
Online
€11,132.30/year
 1071 Points
Duration
3 Years
Language
English
Apply date
Aug 2024

Program Description

The Business Administration – Marketing program will help turn you into a skilled marketing professional who manages the link between an organization and its customers using social media, customer knowledge and business strategy. Courses will use case studies and industry software such as Tableau and Envision. Additionally, lectures and assignments will help you develop the creative decision-making and persuasive communication skills necessary to become a successful marketing professional.

Entry Requirements

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Program Highlights

  • You build your skills portfolio as you learn from the management practices of leading global companies and organizations.
  • You will have the opportunity to obtain membership privileges with the Canadian Marketing Association (CMA).
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Curriculum

Year 1

Semester 1

Financial Accounting Concepts

Fundamental of Business

College Communication 1

Applied Business Software 1

Global Citizenship: From Social Analysis to Social Action

Principles of Marketing

Semester 2

College Communication 2

Applied Business Software 2

Human Resources Management

Mathematics of Finance II

Marketing Communications

Year 2

Semester 3

Business Culture and Collaborative Practices

Principles of Microeconomics

General Education Elective

International Business Concepts

Retailing

Professional Selling

Semester 4

Principles of Macroeconomics

General Education Elective

Organizational Behaviour

Practical Applications in Marketing

Marketing Research

Digital Marketing

Year 3

Semester 5

Business Ethics

Professional Business Elective

Brand Management

B2B Marketing & Channel Management

International Marketing

Introduction to Supply Chain and Business Operations

Semester 6

Careers

Professional Business Elective

Creativity & Managing Innovation

Marketing Analysis

Consumer Analysis

Strategic Marketing Planning

Careers

  • Marketing coordinator
  • Account manager
  • Marketing analyst
  • Promotions coordinator
  • Sales representative
  • Assistant brand manager
  • Public relations assistant
  • Advertising coordinator
  • Blogger
  • E-marketer
  • Social media coordinator
  • Search engine optimization specialist

Areas of Employment:

  • Advertising agencies
  • Retail and retail corporations
  • Not-for-profit organizations
  • Financial institutions
  • Sports events and entertainment
  • International businesses
  • Manufacturers
  • Start-up companies
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