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Bachelors
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Business Management & Marketing
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Business Administration
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BACHELORS

Business Administration

East European University
TbilisiGeorgia
On campus
Full-time
€3,738.50/year
 730 Points
Duration
4 Years
Language
English
Apply date
Aug 2024

Program Description

The goal of the Bachelor of Business Administration (BBA) is to prepare competitive specialists who will be able to make quick and effective decisions in a changing business environment based on extensive theoretical knowledge acquired in the fields of marketing, management and finance. Also, to develop students’ analytical, creative, critical thinking and practical skills that will help them not only to successfully manage business processes, but also to conduct development-oriented activities in the field of business administration.

The syllabus of each course of study under the Bachelor of Business Administration program provides the ways (methods) to achieve the goal of the course, which are based on the principles of student-centered teaching. The teaching methods and activities provided in the syllabus of each training course are focused not only on acquiring knowledge, but also on developing skills.

Courses of Bachelors Educational Program in Business Administration include subject-specific learning methods and activities that are relevant to level of study and the objectives and content of each course, and provide the learning outcomes of the course syllabus, and their combination ensures the completion of the program learning outcomes.

When choosing teaching methods, the purpose of the course and the expected result will be taken into account - what the student should know and be able to do. The teaching component of the educational program uses teaching-learning methods such as lecture, working in a group, seminar, practical work, etc., which include the relevant activities: discussion, debate, presentation (project/homework), quizzes, case review, oral survey of study material, etc.

Entry Requirements

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Curriculum

Program Structure

The undergraduate program is based on the ECTS system, is student-centered and is based on the student workload required to achieve the goals of the educational program.

The bachelor's degree program includes 240 ECTS credits, 60 credits per year, 30 credits per semester. Accordingly, the standard duration of the undergraduate program is 4 years or 8 semesters.

Depending on the student's individual workload, the number of credits per year may be less than 60 or more, but not more than 75.

Mandatory Courses in Business Administration

Fundamentals of Academic

Information Technologies

Mathematics for Business1

Principles of Economics 1

Excel and Access for business

Entrepreneurship

Mathematics for Business 2

Principles of Economics 2

Principles of Management

Business Statistics Mandatory

Financial Accounting I

Basics of marketing

Financial Accounting II

Business Law

Organizational Behavior

Consumer behaviour

Managerial accounting

Digital Marketing

Project Management

Financial Institutions and Markets

Fundamentals of Corporate

Finance

Human Resource Management

Basics of Operations Management

Fundamentals of Strategic Management

Industrial practices

Bachelor Project

Elective Courses in Business Administration

Banking

Fundamentals of Investment

Export Management

Advertising and stimulation

International Finance Elective

International Marketing

Intercultural Management

Brand Management

Economic dynamics

Tourism management

Business in action

Business Ethics

Business English 1

Business English 2

Introduction to Philosophy

Introduction to Psychology

Fundamentals of Sociology

Foreign Language Component (German/French)

Foreign Language- 1

Foreign Language- 2

Foreign Language- 3

Foreign Language- 4

Careers

The BBA program provides students with key competencies and business skills that prepares them to start a career in different industries.

The aim of the program is to prepare competitive specialists, who will be able to carry out administration and research activities in accordance with modern standards locally and internationally, providing employment opportunities in public, private, non-governmental and academic sectors.

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